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Cosentino Group
LLano Irusta, Miguel Angel.; Martinez, MarisaCase IIST-PI-134Information Technologies, StrategyEl caso se centra en la persona de Francisco Cosentino, que en marzo de 2011 se plantea qué acogida tendrá su plan estratégico, que en plena crisis plantea realizar una inversión de 190 Millones de dólares para conseguir aumentar un 58% la facturación en tres años. Además, también deben afrontar al mismo tiempo el reto de aumentar la facturación a conseguir fuera de España, hasta un 70%, con el dilema de consolidar mercados ya conquistados y/o ab...Starting at €8.20
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La Ribera Health Department (A)
Herzlinger, Regina E.; Moloney, Emer; Beyersdorfer, DanielaCase HBS-315006-EEconomicsWhat Business Model elements enabled La Ribera to achieve this level of value? How can it improve on its 1% profit margin and better align itself with the Six Factors? The hospital hired a consulting firm that presented four new options that could potentially increase returns. Which, if any, best fit with the ten elements of its Business Model? The B case (9-318-134) contains the d nouement for La Ribera.Starting at €8.20
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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCase F-606FinanceExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Starting at €5.74
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Luis Arrese (E): Ana's Version
Gay, Francisco; Ribera, AlbertoCase DPO-811-ELeadership and People ManagementThree years after the facts related in the Fernando Ruiz (D) case, the author had the chance to tell Ana, Fernando's wife, about the comments heard on various occasions during its discussion in different training programs for directors, about the role she had played in these events and what could be learned from it if seen from her point of view. Ana agreed to give her version, which she expressed during several interviews. The text of the case i...Starting at €5.74
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e-Clio
Pérez Castro, Carlos; de Toro, Juan ManuelCase M-1119-EMarketingThe Clio product manager must submit a plan for the 2001 relaunch of the model, aimed at recovering the market share achieved the previous year while, at the same time, giving the Clio brand a younger image with its target audience.Starting at €8.20
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Costarsa (E)
Chiesa, Cosimo; Ruggeri F.Case M-988MarketingLa creciente complejidad del mercado obliga a reorganizar la labor comercial especializando a los vendedores por canales y según el tamaño de los clientes. Una idea concreta es crear los "key-account" aunque se dude acerca de si deben depender directamente de la cabecera de la división o seguir despachando al Jefe de Zona.Starting at €5.74
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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCase P-1172-EDecision Analysis, Marketing, Service and Operations Management, StrategyGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Starting at €8.20
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Sersofsa (E)
Pin Arboledas, José Ramón; Villanueva M.Case FH-488Leadership and People ManagementVéase caso (A).Starting at €5.74
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e-Clio
Pérez Castro, Carlos; de Toro, Juan ManuelCase M-1119MarketingEl product manager de Clio debe presentar un plan de relanzamiento del modelo para el año 2001 con el fin de recuperar la cuota de mercado alcanzada el año anterior y, a la vez, rejuvenecer la marca Clio en su target.Starting at €8.20
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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20