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EcoEssence: Creating a sustainable brand in the beauty category
Rosenberg, Mike; de Oca, María; Sastre Boquet, IsaacCase SM-1762-EMarketing, StrategyIn 2023, the French personal care conglomerate Clément appointed Charlotte Girard as the new brand manager of EcoEssence, a sustainable line of beauty and personal care products. This fledging brand had been launched in 2018, targeting the eco-conscious consumer segment that was willing to pay a premium price for a more natural/ sustainable offer. Girard took over at a critical point if time for EcoEssence. After a troubled arrival to the market...Starting at €8.20
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Ttech (C) in 2018: Hitting the Gas Pedal
Robert SiegelCase SGSB-SM 185C-EStrategyAn update on TTTech after the (B) case from the period 2010-2013Starting at €5.74
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Siemens IT Transformation (B): Culture
Samila, Sampsa; Tumbocon, PiaCase SM-1732-EInformation Technologies, Innovation and Change, Leadership and People ManagementThis case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.Starting at €5.74
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Siemens IT Transformation (A): Reorganization
Samila, Sampsa; Tumbocon, PiaCase SM-1731-EInformation Technologies, Innovation and Change, Leadership and People ManagementThis case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.Starting at €8.20
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Siemens IT Transformation (C): Innovation
Samila, Sampsa; Tumbocon, PiaCase SM-1733-EInformation Technologies, Innovation and Change, Leadership and People ManagementThis case describes the transformation of the Siemens corporate IT function from a traditional hierarchical organization to an agile organization and from a provider of basic infrastructure services to an innovation partner of the rest of the corporation to enable digital and AI transformation.Starting at €5.74
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Clusterland Upper Austria
Berrone, Pascual; Blázquez, María LuisaCase SM-1590-EDecision Analysis, Leadership and People Management, StrategyThis case describes the origins and functioning of Clusterland Upper Austria, a company created by the regional government of Upper Austria to manage a group of clusters and networks already existing in the region. The organization has been regarded as a best practice example for managing cluster projects. The case examines the specific nature of the region in terms of industrial structure and government policy and its implication in cluster dev...Starting at €8.20