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Reiner Meinhold en el Kölner Bank (B)
Stein, GuidoCase DPO-228Innovation and Change, Knowledge and Communication, Leadership and People ManagementTras la breve entrevista con el CEO del Kölner, Reiner pensaba en cómo debería enfocar la siguiente reunión y en cuáles deberían ser sus próximos pasos: ¿Convenía seguir "tensando la cuerda"? ¿Qué hacer para que el consejero delegado no se molestase? Era un hombre fuerte dentro del grupo, y había quien apostaba por él como futuro número uno en el propio Deutsche dels Bank. Por otro lado, si le convencía, sería preciso acelerar la transición, ya ...Starting at €5.74
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Reiner Meinhold in Kölner Bank (B)
Stein, GuidoCase DPO-228-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementReiner is wondering how to prepare for his upcoming interview with the CEO of Kölner Bank and what he should do next. Is it a good idea to keep insisting? What can he do to prevent the CEO from getting impatient? The CEO is a powerful man within the group; some tip him as a future leader of Deutsche Handelsbank. On the other hand, even if Reiner is able to persuade the CEO, he will still need to shorten the transition period, as Max Haller cannot...Starting at €5.74
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCase IVEY-9B13M083-EStrategyThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Starting at €8.20
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Healy Hudson: e-Sourcing Solutions
Sachon, MarcCase P-1019-EInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCase P-1019-PBInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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Telefónica en Alemania (B). La compra de E-Plus
Lucas Chinchilla, Pablo, García de Castro, Antonio.,Lucas Tomás, Jose LuisCase IIST-DGI-253StrategyTras la salida a Bolsa de Telefónica Alemania en 2012, la compañía inició su andadura como una compañía cotizada. Poco tiempo después Telefónica Alemania anunciaba el acuerdo para adquirir E-Plus, la filial alemana de la compañía de telecomunicaciones holandesa KPN, con el objetivo de crear la principal compañía de telecomunicaciones del país. E-Plus era la mayor filial extranjera de KPN y el tercer operador de telefonía móvil en Alemania. ...Starting at €5.74
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Reinventing Brainlab (B)
Herzlinger, Regina E.; Misztal, KarolCase HBS-314054-EStrategyThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Starting at €5.74
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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DSD Dillinger Stahlbau GmbH (A)
Gallo, Miguel Ángel; Slof E. J.Case DG-944-EStrategyStarting at €8.20