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Media Markt: A Successful Model for the 21st Century
Sachon, Marc; Laux, EricCase P-1118-EDecision Analysis, Service and Operations ManagementThe case describes the history and business model of Media Markt, part of Media Saturn Holding (MSH), which forms part of Germany's Metro Group. Media Markt contributes a major share of MSH's 20 billion in sales and together they are Europe's largest consumer electronic retailer by far. On a global level, only Best Buy of the United States has more sales than MSH. The case provides details of Media Markt's business model and allows the students ...Starting at €8.20