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GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCase HBS-410052-ELeadership and People ManagementThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Starting at €8.20
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GE Money Bank: The M-Budget Card Initiative, Teaching Note
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianTeaching Note HBS-410053-ELeadership and People ManagementTeaching Note for [410052].Starting at €0.00
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BabySupplies: el conflicto entre empresarios e inversores (B)
Ener, HakanCase E-180Business Ethics and Corporate Social Responsibility, Corporate Governance, EntrepreneurshipYa han pasado varios meses desde los acontecimientos descritos en la parte A del caso titulado "BabySupplies: el conflicto entre empresarios e inversores" y han surgido nuevos problemas que ponen en riesgo la viabilidad de la empresa. La compañía ha estado acumulando deudas con los proveedores, por lo que algunos de ellos han dejado de abastecer a BabySupplies. Liz ocultó este hecho a los miembros del Consejo de Administración durante varios mese...Starting at €5.74
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BabySupplies: el conflicto entre empresarios e inversores (A)
Ener, HakanCase E-179Business Ethics and Corporate Social Responsibility, Corporate Governance, EntrepreneurshipHace más de dos años, Liz, la fundadora de BabySupplies, obtuvo una inversión de FineWorks Venture Capital. Sin embargo, ahora, los ingresos de BabySupplies se encontraban por debajo de las previsiones y la empresa no había conseguido alcanzar el umbral de rentabilidad, y su fundadora debía dar respuesta a una petición complicada. El fondo de capital riesgo FineWorks Venture Capital, a la vista de los escasos ingresos que generaba BabySupplies, d...Starting at €8.20
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Centre Suisse d’Electronique et de Microtechnique (CSEM) (Spanish Version)
Porter, Michael E.; Emmons, Willis M.; Fenner, ChristianCase HBS-705S11StrategyLe Centre Suisse d'Electronique et de Microtécnica S.A. (CSEM) - el Centro Suizo de Electrónica y Microtecnología - fue un importante centro de investigación sin fines de lucro con sede en Neuchatel, Suiza, con raíces en la industria relojera suiza. CSEM mantenía estrechos vínculos con varias universidades suizas, y con el tiempo, las actividades del centro se amplió para incluir la investigación básica y aplicada, la producción bajo contrato y c...Starting at €8.20
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Aunt Gotha
Oliver, XavierCase M-1156-EMarketingThe case raises the question of how to expand the population to which a product and its message are addressed.Starting at €8.20
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HGRM: Bringing Back High Touch Hospitality, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-813192-EEntrepreneurshipTeaching Note for 813019.Starting at €0.00
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HGRM: Bringing Back High Touch Hospitality
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-813019-EEntrepreneurshipThe case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four star urban hotels located in Lugano, Switzerland and the other in Milan, Italy. Having developed an extensive customer service and operations information system, called Happy Guests Relationship Management, Fontana is entertaining the possibility of commercializing his innovation. Doing so may provide a welcome new source of income during the g...Starting at €8.20
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Nestle
Bell, David E.; Shelman, MaryCase HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Starting at €8.20
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Swissair Group
Longstaff, Julian; Mendez M.; Rahnema Alavi, AhmadCase F-731-EFinanceThis case describes the collapse of Swissair, the Swiss flag airline, in October of 2001. The student is given the opportunity to analyse the problem, its sources and development.Starting at €8.20