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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCase C-784-EAccounting and Control, EntrepreneurshipSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Starting at €8.20
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Environmental Technology Fund Partners and E-Leather
Gandhi, Vikram; Sesia, AldoCase HBS-318001-EFinanceIt is 2014 and Environmental Technologies Fund (ETF) Partners, a U.K.-based venture capital firm, has an opportunity to invest in a privately-held U.K. company that manufactured engineered composition leather extracted from waste leather using an environmentally-friendly process. The end product looked, smelled and felt like natural leather. Scalable marketplace adoption of E-Leather's products looked promising, but was just that-promising. And t...Starting at €8.20
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Creatively Solving Complex Problems at Great United Bank
Vilà, Joaquim; Doval, HismaelCase SM-1651-EDecision Analysis, Innovation and Change, StrategyWorking at the U.K. subsidiary of Great United Bank's private banking services division, Henry Duval needs to produce a comprehensive project brief for the Steering Committee about a design thinking project aimed at creating a banking mobile phone application for millennials.Starting at €8.20
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Teaching Note HBS-514108-EMarketingTeaching Note for 514059.Starting at €0.00
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Superdry: un japonés de Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCase SM-1653StrategyEl caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.Starting at €8.20
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Superdry: A Japanese Brand From Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCase SM-1653-EStrategyThe case focuses on the clothing firm Superdry in 2016 as it faces various growth opportunities and needs to decide which one to follow. The firm, founded in the United Kingdom in 2003, had experienced a decade of fast growth, through its own stores and franchises. The case provides an opportunity to discuss growth challenges in the clothing sector.Starting at €8.20
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Virgin's Pursuit: Sir Richard Branson's Dilemmas in Creating a Presence in Retail Financial Services
Bátiz-Lazo, Bernardo; Kase, KimioCase SM-1559-ECorporate GovernanceIn the forty years to 2010, Virgin Group's Sir Richard Branson (b. 1950) turned from a 'high school dropout' to a billionaire and global legend. The creation of over 300 business interests in parts as far afield as the UK, South Africa, Australia and the USA resulted from a unique management style. Branson and the Virgin brand often associate with music (such as records and music stores) and travel (airlines, trains and booked holidays) but betwe...Starting at €8.20
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Hospital for Special Surgery (A)
Herzlinger, Regina E.Case HBS-315012-EHospital for Special Surgery, a focused factory for orthopedics and joint disease, is contemplating various growth options: further growth in the United Kingdom's National Health Services, management of hospitals in the United States, and/or hospital consulting. Reviews the issues surrounding growth of a nonprofit institution and the United Kingdom's socialized health care system.Starting at €8.20
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The Vitality Group: Paying for Self-Care
Herzlinger, Regina E.Case HBS-310071-EEntrepreneurshipVitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market.Starting at €8.20