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FIJI Water: Carbon Negative
Gino, Francesca; Toffel, Michael W.; van Sice, StephanieCase HBS-611049-EService and Operations ManagementSeeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon-Negative campaign that would offset more greenhouse gas emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image. The compa...Starting at €8.20
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FIJI Water: Carbon Negative, Teaching Note
Toffel, Michael W.; Gino, FrancescaTeaching Note HBS-612051-EService and Operations ManagementTeaching Note for 611-049Starting at €0.00
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Fonterra
Bell, David E.; Shelman, MaryCase HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Starting at €8.20
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Qantas Airlines: Twitter Nosedive
Jana Seijts; Paul BigusCase IVEY-9B12M110-EStrategyThe executive of Government and Corporate Affairs at Qantas Airlines faced a communication situation that was spiralling out of control. Qantas had launched a contest through the social media service Twitter, asking participants to use Twitter to describe their “dream luxury inflight experience.” However, the competition dissolved as thousands of people used the opportunity to express negative comments about Qantas. By the second day, nearly 15,0...Starting at €8.20
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Statistical Quality Control for Process Improvement (Spanish version)
Bohn, Roger E.Case HBS-616S10Service and Operations ManagementDescribes systematic methods for process debugging and improvement, based on statistical quality control. Examples are from manufacturing settings, but techniques are also useful for services and sales, and to quantity improvement as well as quality improvement.Starting at €8.20
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnTeaching Note HBS-519069-EMarketingTeaching note for case 519047.Starting at €0.00
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Fonterra, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-513076-ETeaching Note for 512003Starting at €0.00
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Queensland Sugar Limited
Bell, David E.; Shelman, MaryCase HBS-508038-EMarketingUntil industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers are threatening to leave the group and market on their own. Their primary objection is to QSL's board structure, which is currently divided equally between millers, growers, and inde...Starting at €8.20
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Unity Cars: At Risk of Business Failure During COVID-19
Xiping LiCase IVEY-W31078-EAccounting and ControlIn June 2020, the owner and director of UnityCars Pvt. Limited (UnityCars), a car rental company in Melbourne, Australia, was reviewing his fleet of vehicles and the company’s operation over the previous few months. The COVID-19 pandemic and related lockdowns had a negative and severe impact on UnityCars’ revenues. The company had expanded rapidly in previous years, becoming highly leveraged, which made it more vulnerable to negative shocks. A sh...Starting at €8.20