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Cinco pilares para hacer negocios en África
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670Economics, Service and Operations Management, StrategyÁfrica está cada vez más en el punto de mira de las empresas. Es la nueva frontera de los negocios, pero, como ocurre con otras regiones emergentes, los no iniciados necesitan un mapa. Este artículo presenta los cinco pilares de la actividad empresarial en el contexto africano. Tras detenerse en las principales tendencias macroeconómicas, los autores ofrecen una hoja de ruta para la entrada en los mercados del continente. La propuesta es fruto de...Starting at €8.20
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Estrategias para atraer inversores
Huy, Q.; Zott, ChristophArticle ART-1604Entrepreneurship, Leadership and People Management, StrategyAl complicarse el acceso a los recursos, muchos directivos ven cómo el mundo que conocían desaparece y deja paso a otro muy diferente. Todos los emprendedores han tenido que enfrentarse al reto de demostrar su solvencia sin poder avalarla con pruebas. Su experiencia resulta muy útil para los directivos que, tal vez por primera vez, han de obtener financiación para los grandes proyectos que impulsarán su carrera profesional. A la hora de atraer a ...Starting at €8.20
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<i>Flexiguridad</i> para dinamizar el empleo
Wilthagen, TonArticle ART-2047EconomicsUno de los problemas más acuciantes de los Gobiernos europeos es la elevada tasa de desempleo. Al mismo tiempo, a las empresas les cuesta cada vez más encontrar profesionales experimentados y cualificados que les puedan ayudar a competir en un entorno de negocio global. El modelo de empleo creativo y colaborativo conocido como flexiguridad ofrece una solución a ambos problemas. ¿Cómo? Apostando por modalidades de trabajo flexibles y progra...Starting at €8.20
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Adolescentes hoy, jóvenes adultos en 2020
Nueno Iniesta, José LuisArticle ART-1894MarketingAunque no tienen un gran poder adquisitivo, los adolescentes juegan un papel crucial en muchas decisiones de compra. Además, de su comportamiento y actitudes en relación al consumo dependerá el futuro (y la sostenibilidad) de muchas empresas. Por ello, invertir en el conocimiento de este target es una decisión rentable a largo plazo. Si tenemos en cuenta el reequilibrio de la renta que se está produciendo en las economías emergentes, y que...Starting at €8.20
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How to Convince Skeptical Investors
Huy, Q.; Zott, ChristophArticle ART-1604-EEntrepreneurship, Leadership and People Management, StrategyEntrepreneurs who succeed in obtaining investment funding are those who know that establishing credibility matters a great deal. The authors identify at least four types of action strategies that entrepreneurs use to create the right impression. By skillfully employing several symbolic yet practical actions, entrepreneurs with little previous track record can gain the confidence of resource providers. In the race for scarce resources, more manage...Starting at €8.20
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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
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Teens Today, Young Adults in 2020
Nueno Iniesta, José LuisArticle ART-1894-EMarketingThe future and sustainability of many companies will depend to a great extent on teenagers¿ behavior and attitudes toward consumption. As such, getting to know this key group now will pay off in the long term when they become young adults. Based on the latest findings of an international study of teenagers across eight countries, the author anticipates some of the main consumption patterns that will affect the business world in 2020. In particula...Starting at €8.20
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Flexicurity: Riding Into the Future
Wilthagen, TonArticle ART-2047-EEconomicsOne of the most urgent problems confronting European governments today is high unemployment. At the same time, global companies are finding it harder to find experienced and qualified professionals who can help them compete in a global business environment. The creative and collaborative approach to employment known as flexicurity seemingly offers a solution to both these problems by emphasizing flexible work arrangements and comprehensive lifelo...Starting at €8.20
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The Tate's Digital Transformation (Spanish version)
Avery, JillCase HBS-319S04MarketingJohn Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes and his team had experienced much success in developing the Tate's fifth g...Starting at €8.20
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Crowdfunding The Young Gallery Project
Russell Williams; Morbhen RattrayCase IVEY-9B15A044-EEntrepreneurship, Marketing, StrategyThe Glasgow-based charity, Impact Arts, was looking for alternative funding streams for its Young Gallery project. As a result, it undertook its first crowdfunding campaign on the Indiegogo platform. The project did not achieve its stated target of £15,000 in the six week campaign period. Instead, only £4,715 (31 per cent of the total) was raised. While the charity did not achieve its goal, the campaign left the chief executive officer and her te...Starting at €8.20