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Cinco pilares para hacer negocios en África
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670Economics, Service and Operations Management, StrategyÁfrica está cada vez más en el punto de mira de las empresas. Es la nueva frontera de los negocios, pero, como ocurre con otras regiones emergentes, los no iniciados necesitan un mapa. Este artículo presenta los cinco pilares de la actividad empresarial en el contexto africano. Tras detenerse en las principales tendencias macroeconómicas, los autores ofrecen una hoja de ruta para la entrada en los mercados del continente. La propuesta es fruto de...Starting at €8.20
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Lecciones de crecimiento de los mercados emergentes
Thurik, RoyArticle ART-1818EconomicsLos directivos de empresas en países emergentes se encuentran en un periodo de transición. Ante la perspectiva de un menor crecimiento, las empresas pequeñas y jóvenes lideran el paso del modelo económico industrial al nuevo motor del crecimiento: la economía emprendedora. Visto que las diferencias en las tasas de crecimiento de los distintos países en vías de desarrollo están relacionadas con el ritmo al que apuestan por la energía emprendedora,...Starting at €8.20
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Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Learn From Each Other on the Path to Growth
Thurik, RoyArticle ART-1818-EEconomicsThose who manage companies in developing countries find themselves in a time of transition. Faced with the prospect of declining growth, small and young firms are leading the way forward from the previous, managed economic model toward an important new driver of growth: the entrepreneurial economy. Given that differences in growth rates in developing countries are related to differences in the speed with which these countries embrace entrepreneur...Starting at €8.20
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Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaTeaching Note HBS-509076-EMarketingTeaching Note for [508056].Starting at €0.00
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Ford Motor Company: Struggle in India - Teaching Note
Sudhir NaibTeaching Note IVEY-W27659-EStrategyTeaching note for product W27658.Starting at €0.00
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Diana Uribe: From Radio to Podcasts
Liliana Lopez JimenezCase IVEY-9B20M102-EEntrepreneurship, StrategyDiana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2Starting at €8.20
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IDEO: Human-Centered Service Design, Teaching Note
Buell, Ryan W.Teaching Note HBS-616038-EService and Operations ManagementThe case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape, a team of IDEO designers have been hired by Cineplanet, the leading movie cinema chain in Peru, to reinvent the movie-going experience for Peruvians. Cineplanet wishes to better al...Starting at €0.00
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IDEO: Human-Centered Service Design
Buell, Ryan W.; Otazo, AndrewCase HBS-615022-EService and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20