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Lecciones de crecimiento de los mercados emergentes
Thurik, RoyArticle ART-1818EconomicsLos directivos de empresas en países emergentes se encuentran en un periodo de transición. Ante la perspectiva de un menor crecimiento, las empresas pequeñas y jóvenes lideran el paso del modelo económico industrial al nuevo motor del crecimiento: la economía emprendedora. Visto que las diferencias en las tasas de crecimiento de los distintos países en vías de desarrollo están relacionadas con el ritmo al que apuestan por la energía emprendedora,...Starting at €8.20
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Learn From Each Other on the Path to Growth
Thurik, RoyArticle ART-1818-EEconomicsThose who manage companies in developing countries find themselves in a time of transition. Faced with the prospect of declining growth, small and young firms are leading the way forward from the previous, managed economic model toward an important new driver of growth: the entrepreneurial economy. Given that differences in growth rates in developing countries are related to differences in the speed with which these countries embrace entrepreneur...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaTeaching Note HBS-509076-EMarketingTeaching Note for [508056].Starting at €0.00
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Diana Uribe: From Radio to Podcasts
Liliana Lopez JimenezCase IVEY-9B20M102-EEntrepreneurship, StrategyDiana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2Starting at €8.20
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Ford Motor Company: Struggle in India - Teaching Note
Sudhir NaibTeaching Note IVEY-W27659-EStrategyTeaching note for product W27658.Starting at €0.00
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IDEO: Human-Centered Service Design, Teaching Note
Buell, Ryan W.Teaching Note HBS-616038-EService and Operations ManagementThe case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape, a team of IDEO designers have been hired by Cineplanet, the leading movie cinema chain in Peru, to reinvent the movie-going experience for Peruvians. Cineplanet wishes to better al...Starting at €0.00
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IDEO: Human-Centered Service Design
Buell, Ryan W.; Otazo, AndrewCase HBS-615022-EService and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20
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Human-Centered Service Design (Spanish version)
Buell, Ryan W.; Otazo, AndrewCase HBS-617S03Service and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20
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Club Atletico Boca Juniors
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-508056-EMarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20