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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Brasil: Una economía del nuevo siglo
Núñez, Juan CarlosCase IPADE-EE 10 C 01La crisis financiera internacional ha impactado de diferente manera a las economías de todo el mundo en la segunda mitad del 2008. Brasil es una economía que ha sorteado de manera ejemplar los impactos de esta crisis, ya que solamente ha tenido un par de trimestres negativos en el Producto Interno Bruto. No se trata de un plan con incentivos y políticas extraordinarias, ni siquiera un plan espectacular con grandes apoyos gubernamentales. Al parec...Starting at €8.20
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Jack Campbell (C)
Carelli, Joao; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-200Leadership and People ManagementJack Campbell es un profesional brasileño con una brillante preparación académica. El caso muestra la entrevista de trabajo y su incorporación a un banco en el que no encaja ni por motivos ni por cultural. Sus buenos resultados profesionales no son óbice para que, al cabo de un tiempo, haya un replanteamiento en su carrera.Starting at €5.74
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Florián Coute: An EMBA at an Impasse (C)
Stein, GuidoCase DPO-302-ELeadership and People ManagementIt had been a year since Florian's last conversation with Rafael. At the time, he was considering whether to change companies or stay at IB, finally choosing to stay. Florian recalled... "In July I moved to the External Services Division, which deals with the parking lot, car rental, WiFi, telephony and advertising lines of business. I was given the responsibility of designing the strategic plan for car rentals without a driver. My adaptation to...Starting at €5.74
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Florián Coute: un EMBA en apuros (C)
Stein, GuidoCase DPO-302Leadership and People ManagementHabía pasado un año desde la última conversación que Florián había mantenido con Rafael. Por entonces, se planteaba si cambiar de empresa o continuar en IB, decisión por la que finalmente se decantó. Florián recordaba "En julio me cambié a la División de Servicios Exteriores, a la que pertenecen las líneas de negocio de parking, alquiler de vehículos, wifi, telefonía y publicidad. Me asignaron la responsabilidad de diseñar el plan estratégico ...Starting at €5.74
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999Service and Operations ManagementEl caso describe el proceso de aplicación del nuevo sistema de financiamiento y de modelo asistencial en el Municipio de Camaragibe en el Nordeste de Brasil, en el marco de la reestructuración del Sistema Básico de Salud Brasileño, mostrando los beneficios e implicaciones en la aplicación del nuevo sistema de asistencia de salud local. También analiza los atributos e inconvenientes en la aplicación de programas de este tipo y sobre todo qué cuida...Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74
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Restructuring the Local Health System, Financing and Health Care Model: the case of Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999-EService and Operations ManagementThis case describes the process of applying a new financing system and assistance model in the municipality of Camaragibe in north-east Brazil, in the framework of the restructuring of the Brazilian Basic Health System, demonstrating the advantages and implications of this new local health-care system. It also analyzes the attributes and shortcomings of programs of this type, and, especially, the precautions that must be taken, and their implicat...Starting at €8.20