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Precios
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385Accounting and Control, MarketingEl diseño de una política de precios es especialmente complejo. La empresa puede decidir entre distintas estrategias de fijación de precios, pero siempre debe tener claro que un precio es la expresión de un valor. Este valor depende de varios factores, como la calidad percibida de un producto o la imagen de marca, entre otros. La empresa también debe estudiar su estructura de costes, ya que un precio menor a éstos repercutiría en pérdidas económi...Starting at €8.20
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Prices
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385-EAccounting and Control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Starting at €8.20