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Los mecanismos de la confianza digital
Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, MareikeArticle ART-2887Information Technologies, Innovation and ChangeHistóricamente, todas las expansiones económicas importantes se han acompañado de nuevos sistemas de confianza. Hoy, las empresas de la economía colaborativa catalizan una expansión que devolverá a nuestras interacciones económicas los aspectos sociales del comercio marginados por el capitalismo del siglo XX y dará pie a un nuevo sistema basado en la multitud e impulsado por la confianza digital. Los autores muestran que, con las herramientas dig...Starting at €8.20
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How Digital Trust Powers the Sharing Economy
Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, MareikeArticle ART-2887-EInformation Technologies, Innovation and ChangeOver the centuries, each significant economic expansion has been enabled by the accompanying creation of new trust systems -- from village-based trade and informal trader networks, through contracts, government standards and financial institutions, to today's corporate brands. Emerging digital platforms are catalyzing a new expansion that will reintegrate into our economic interactions the social aspects of commerce that were marginalized by 20th...Starting at €8.20
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Arts & Crafts
Mark B. Vandenbosch; Nick KuzykCase IVEY-9B08A011-EEntrepreneurship, MarketingThe vice-president of marketing at Arts & Crafts was reflecting on the company's extremely successful year in the music business. New artists had been added to the company's roster, experiments with digital releases and marketing campaigns had been successful, and plenty of international licensing opportunities were emerging. In addition, one of the company's artists, Leslie Feist, had received multiple music awards. On the other hand, the music ...Starting at €8.20
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El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967Information Technologies, MarketingLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Starting at €8.20
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The Ullens Center for Contemporary Art
Khaire, Mukti; Dai, Nancy HuaCase HBS-815022-EEntrepreneurshipSince its opening in Beijing in November 2007 as the first non-profit art center in China, UCCA had been operating with the mission to "promote the continued development of the Chinese art scene, foster international exchange, and showcase the latest in art and culture to hundreds of thousands of visitors each year." For the past six years, UCCA had worked with more than 100 artists and designers to present 87 art exhibitions and 1,826 public pro...Starting at €8.20
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Mithilasmita: Can Traditional Art Be Preserved Through Intellectual Property Protection Only
Ankur Joshi; S.K. TapasviCase IVEY-9B14M135-EEntrepreneurship, StrategyOn a visit to her ancestral village in India, an entrepreneur found that maintaining the sanctity of traditional Madhubani paintings was no longer something that artists considered worthwhile. In the name of contemporary art, the traditional style of this world-famous Indian art was being distorted. However, artists were willing to switch back to traditional techniques of creating art as long as their livelihood needs were met. In late 2010, Mith...Starting at €8.20
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The Structure and Functioning of Art Markets
Khaire, Mukti; Kenyon, EleanorCase HBS-815042-EEntrepreneurshipThe production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is and is not innovative and important-and therefore valuable-in the market. Museums, collectors, and critics also play a significant role in affecting public perception and valuation...Starting at €8.20
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Paddle8: Painting a New Picture of the Art Market
Khaire, MuktiCase HBS-812047-EEntrepreneurshipThe Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with well-known galleries to offer art works from their collections for sale on the Paddle8 website to carefully selected, globally-dispersed members. The firm aims to help galleries overco...Starting at €8.20
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Art Feeds: Scaling a Non-profit Organization
Colleen Sharen; Tess WiddifieldCase IVEY-9B14M159-EEntrepreneurship, StrategyIn early June 2013, the executive director of Art Feeds, which provided therapeutic art and creative education to school children to help them achieve mental and emotional well-being, needed to make a recommendation to her board about whether to expand the current operations in Joplin, Missouri, to Moore, Oklahoma, after a devastating tornado in Moore. She needed to determine whether the organization had the resources required to expand successfu...Starting at €8.20
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Magnus Resch: Transforming the Art Market Through Transparency, Teaching Note
McGee, Henry W.; Mehta, SarahTeaching Note HBS-320021-EEntrepreneurshipThis teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions of works of art. Users download the app, take a photo of any flat artwork, and the app returns that piece's price along with other pertinent information. Resch believes that such radical transparency will grow the sm...Starting at €0.00