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How Digital Trust Powers the Sharing Economy
Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, MareikeArticle ART-2887-EInformation Technologies, Innovation and ChangeOver the centuries, each significant economic expansion has been enabled by the accompanying creation of new trust systems -- from village-based trade and informal trader networks, through contracts, government standards and financial institutions, to today's corporate brands. Emerging digital platforms are catalyzing a new expansion that will reintegrate into our economic interactions the social aspects of commerce that were marginalized by 20th...Starting at €8.20
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5 Building Blocks for Cyber-Physical Value Chains
Sachon, MarcArticle ART-3012-EInformation Technologies, Innovation and Change, Service and Operations ManagementThe digitalization that has disrupted services is set to do the same in industry, and manufacturing in particular. With supply chains operating at their limits amid a growing list of global challenges, new approaches are required to save time, improve efficiency and gain flexibility to survive in volatile, uncertain, complex and ambiguous (VUCA) times. Based on interviews, case studies and collaborations with German firms at the leading edge of t...Starting at €8.20
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Programming Business Models Through Digital Density
Zamora, JavierArticle ART-3013-EInformation Technologies, Innovation and Change, StrategyThe exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected data and pinpoint the programmable elements of their value proposition. The author also high...Starting at €8.20
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25 Game Changers: Insights From IESE Insight
IESE InsightArticle ART-2710-EDecision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyIn celebration of our 25th edition, we have compiled 25 top insights by IESE professors published since the magazine's inception. Here we offer six years' worth of insights that, if put into practice, will have a deep, positive, lasting impact on your management and the world in which you operate. So read on!Starting at €8.20
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How are you feeling? Ask your computer mouse!
Schneider, ChristophArticle ART-3455-EInformation TechnologiesHow businesses can use the data that users generate while interacting with technology to improve the user experience and even detect fraud.Starting at €8.20
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7 Forces to Success in PPPs
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, JordiArticle ART-3052-EInformation Technologies, StrategyAs more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the ty...Starting at €8.20
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The Keys of the Collaborative Business Model
Lago, Alejandro; Sieber, SandraArticle ART-2886-EInformation Technologies, Innovation and Change, StrategyCall it the sharing, collaborative or peer-to-peer (P2P) economy, a new business paradigm is gradually taking shape. And as with any disruptive business paradigm, this one comes with controversy and debate. This article examines the key levers of several well-known business models, in particular, the market-access mechanisms, the resource-allocation models, and the approach to governance, monitoring and control. Highlighting the differences may h...Starting at €8.20
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How Blockchain Will Change the Way We Pay
Soley, JorgeArticle ART-3097-EFinance, Information TechnologiesAlthough still in a fledgling state, blockchain technology and associated developments could have a disruptive effect across many sectors. One industry that is particularly vulnerable is banking, whose long-established role as facilitator, guarantor and validator of payment operations would lose much of its relevance in a blockchain-based economy. The author explores the possible impact that a decentralized system like blockchain could have on tr...Starting at €8.20
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Tips to Prevent, Detect & Respond to Cyberattacks
Padilla, ElmarArticle ART-3014-EInformation TechnologiesThis article describes the various ways that industrial firmware can be compromised. The author recommends how companies can defend themselves against cyberattacks, based on the latest research conducted by the research institute Fraunhofer (FKIE). How aware is your organization of the issues at stake? What is your senior management team doing to address firmware security and prevent a devastating cyberattack? How prepared are you if -- and when ...Starting at €8.20
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Social Media Strategies for Better Work-Life Engagement
Rothbard, NancyArticle ART-2847-EInformation Technologies, Leadership and People ManagementRevealing aspects of your personal life at work can impact your respect and likability, both of which affect motivation and engagement levels, and consequently future hireability and promotability. However, how much you choose to disclose about yourself at work is made more complicated by today's blurred social media realities, as the author's research on the topic reveals. When people feel pressured to share personal lives, or at least don't fee...Starting at €8.20