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Julio Wais: An NFT Opportunity?
Julio Wais; Palencia, Luis; Toscani, GiulioCase ASN-98-EEntrepreneurship, Information TechnologiesThe case describes an entrepreneurial opportunity: an IESE MBA student explores whether to launch a collection of NFT (non-fungible tokens) based on 200 of his father's paintings. The case briefly describes what NFTs are, their situation in 2021 and some of the concerns Julio had an entrepreneur.Starting at €8.20
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Royal Caribbean Cruises Ltd. (Spanish Version)
McFarlan, F. Warren; Massoni, ValerieCase HBS-313S08Information TechnologiesSe centra en la cartera de aplicaciones de TI actual y los planes para la segunda línea de cruceros más grande del mundo. Una organización de TI-intensiva, que obliga a los estudiantes a pensar en cómo deben asignarse los recursos de TI en este entorno dinámico y qué tipo de sistema de gestión es el más apropiado.Starting at €8.20
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Huanglongxi Ancient Town: Digital Transformation of Cultural Tourism
Ning Su; Yang Chen; Qi Song; Si Shi; Carol HsuCase IVEY-W26299-EInformation Technologies, StrategyHuanglongxi, a historic town in Sichuan Province, topped the list of “China’s Iconic Cultural Tourism Towns 2020.” In October 2017, Zhang Dafan, the executive director of the Huanglongxi Overseas Chinese Town Group (OCT), had led his team in initiating aStarting at €8.20
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Mate1.com: Digital Dating Dilemma
Derrick Neufeld; Charles Wasserman; Dharsana Vijayaratnam; Thomas Yuk; Sharon Bir; Deb ElkinkCase IVEY-9B17E015-EEntrepreneurship, Information TechnologiesIn 2017, a successful online dating company, Mate1.com, based in Montreal, was pursuing a two-year goal of increasing revenue by 50 per cent and net operating margin by 15 per cent. However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor—or was it time to divest and sell the ...Starting at €8.20
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Ferrari in Formula One: Driving with Data
Ning Su, Jonathan WongCase IVEY-W33820-EInformation Technologies, StrategyScuderia Ferrari SPA, the racing division of the auto manufacturer Ferrari, was the oldest and most successful team in Formula One. Since the inception of the sport of Formula One in 1950, Ferrari had never missed a season. Having navigated many technological changes over the past seven decades, Ferrari faced the latest innovations in sports and beyond: data and digitalization. What were the opportunities and roadblocks ahead? The Maranello-based...Starting at €8.20
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ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCase IVEY-9B13E001-EEntrepreneurship, Information Technologies, StrategyThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Starting at €8.20
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Prada: Haute Couture in the Digital Era
Ning Su; Megan SinghCase IVEY-W32697-EInformation Technologies, StrategyIn the 2020s, with the emergence of a variety of digital technologies, Prada Group was interested in developing a new digital strategy. The global leading luxury fashion house headquartered in Milan, Italy, was recognized for its innovation and creativity. It sought a strategy that reflected the values and legacy of the company, while considering the sense of exclusivity that consumers of luxury brands desired. Prada Group was considering a digit...Starting at €8.20
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Brøndby IF Football Club: Leveraging Sports Analytics
Simon Ruder, Philippe Mogens Helmbæk, Emil Holmenlund Nymand, Xiao Xiao, Ning SuCase IVEY-W33343-EInformation Technologies, StrategyFounded in 1964, Brøndby IF (BIF) was a professional Danish football club located in Brøndbyvester, in the capital region of Denmark, and had won eleven Danish championship titles. In 2015, BIF embarked on a journey of incorporating sports data into its organization and building its sports analytics capabilities. By the end of 2022, sports data had become an integral component of the club’s activities and had enabled BIF to establish itself as a ...Starting at €8.20
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Online Piracy: Jaywalking or Theft
Alex Beamish; Paul W. BeamishCase IVEY-9B09C018-EInformation Technologies, Leadership and People Management, Service and Operations ManagementIn September 2009, Brian Lee purchased a computer game developed by a major company and, like other customers, he was experiencing difficulty running it. The source of the problems was a highly restrictive system of digital rights management (DRM), which, while more or less universally disliked, was causing serious technical problems for a minority of users. Lee began to share his experience on the company's message board and was engaging in a de...Starting at €8.20
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adidas Group: IT Multi-Sourcing at adidas
Applegate, Lynda M.; Wiener, Martin; Saunders, Carol; Gill, GrandonCase HBS-815002-EInformation TechnologiesThis case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas carefully selected two tier-2 vendors to work with its primary tier-1 vendor, a large Indian outsourcing firm that it had worked with closely for over a decade. The management of the multi...Starting at €8.20