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AI: Beyond the hype
Samila, SampsaArticle ART-3460-EInformation Technologies, StrategyAny use of AI to augment or automate human work is not an inherent feature of the technology but a decision made by human managers. As such, it?s incumbent on all of us to develop a better understanding of AI and how to leverage it ethically. Citing ongoing research and case studies, IESE Prof. Sampsa Samila elaborates in this interview.Starting at €8.20
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7 Forces to Success in PPPs
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, JordiArticle ART-3052-EInformation Technologies, StrategyAs more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the ty...Starting at €8.20
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Tips to Prevent, Detect & Respond to Cyberattacks
Padilla, ElmarArticle ART-3014-EInformation TechnologiesThis article describes the various ways that industrial firmware can be compromised. The author recommends how companies can defend themselves against cyberattacks, based on the latest research conducted by the research institute Fraunhofer (FKIE). How aware is your organization of the issues at stake? What is your senior management team doing to address firmware security and prevent a devastating cyberattack? How prepared are you if -- and when ...Starting at €8.20
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Building Blocks for Healthy Alliance Coordination
Ariño, Africa; Andreu i Civit, RafaelArticle ART-3133-EInformation Technologies, Innovation and Change, Knowledge and Communication, StrategyThe case of a healthcare alliance serves to illustrate how partners can better coordinate their activities to improve their joint performance. Building on the knowledge-based view of the firm, the authors distill the microcomponents that underpin coordination at the intrafirm level, and they extend that framework to the alliance level. By knowing which individual-level capabilities, knowledge pieces, routines and coordination schemes to adjust, t...Starting at €8.20
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Using Big Search Data to Map Your Market
Skiera, Bernd; Ringel, Daniel M.Article ART-2982-EInformation Technologies, MarketingMarkets today are flooded with an increasing number of products and brands, making it difficult for companies to track how their products compete in the market. Big search data allow companies to obtain valuable insights on market share as well as on key competitors. But collecting and analyzing vast amounts of data pose huge challenges. In this article, the authors describe how they used clickstream data to visualize competition in product categ...Starting at €8.20
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Overcoming Your Time Zone Challenges
Carmel, ErranArticle ART-2317-EInformation Technologies, Knowledge and Communication, StrategyAs organizations grow increasingly reliant on a global workforce, they need to know how to mitigate time zone challenges. This is easier said than done: Coordinating your geographically and chronologically dispersed teams involves a lot more than better calendar planning or basic literacy about time differences, as important as these are. This article, based on 20 years of research on global working arrangements, explains how companies can not on...Starting at €8.20
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Social Media Strategies for Better Work-Life Engagement
Rothbard, NancyArticle ART-2847-EInformation Technologies, Leadership and People ManagementRevealing aspects of your personal life at work can impact your respect and likability, both of which affect motivation and engagement levels, and consequently future hireability and promotability. However, how much you choose to disclose about yourself at work is made more complicated by today's blurred social media realities, as the author's research on the topic reveals. When people feel pressured to share personal lives, or at least don't fee...Starting at €8.20
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How prepared is your business to make the most of AI?
Zamora, Javier; Herrera, PedroArticle ART-3222-EInformation Technologies, Innovation and ChangeAs a manager, you need a basic understanding of the concepts behind machine learning, so that you can communicate effectively with the experts who implement AI projects in your organization. You must also evaluate your organization's readiness and ability to undertake AI projects. To improve your chances of success, we explain the essentials and recommend which roles and profiles to develop within your organization.Starting at €8.20
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The Data Advantage
IESE InsightArticle ART-2645-EInformation Technologies, Innovation and Change, Knowledge and Communication, StrategyFor managers, the plea is not for more data but for more intelligence. To help managers distinguish what's useful from the bulk of meaningless, irrelevant data, IESE Insight spoke with Leonard Fuld, CEO of Fuld+Company; Eduardo Olier, president of the Spanish branch of the Choiseul Institute, a Paris-based think tank; and the National Intelligence Center (CNI), Spain's equivalent of the CIA. These experts offer tips on using information to...Starting at €8.20
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Developing a Common Language About IT Risk
Hunter, Richard; Westerman, GeorgeArticle ART-1446-EInformation TechnologiesAlthough IT risk can have wide-ranging business consequences, few executives feel comfortable discussing it. Risk is uncertainty, and addressing IT risk seems to require making sense of complex technical issues. In reality, executive-level trade-offs around IT risk are managerial, not technical. The Four A Framework of Availability, Access, Accuracy and Agility provides a common language you and your IT managers can use to manage IT risks without...Starting at €8.20