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The Making of CERAN Avignon: The case plan
Palencia, LuisCase ASN-63-EKnowledge and CommunicationThis case was written for use in the case writing course of the International Faculty Program. The case is to be used after workshops in which participants practice the design of the opening paragraph, its difficulty, the structure of the case and the choice of exhibits. This is a case about how to write a case. It is based on a real IESE case study, "RELE Rouen: Language Immersion in Normandy," ASN-58-E.Starting at €8.20
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25 preguntas a hacerse al comenzar a desarrollar un nuevo caso de estudio
Gentile, MaryCase HBS-306S23Knowledge and CommunicationProporciona consejos para el nuevo casewriter.Starting at €8.20
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20
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Angel Toy
Huang J.; Rosenberg, MikeCase ASN-35Finance, Knowledge and CommunicationAntes de viajar a España, Joe trabajaba en el negocio de su familia, Angel Toy Corporation. La empresa había adquirido la licencia de dos cómics y de los que Joe era el responsable. Todo había ido muy bien, pero las existencias todavía no habían llegado y Joe quería asegurarse de que todo estaba en orden. Todos los miércoles se enviaba un correo electrónico para actualizar la información sobre el negocio de los muñecos, y Joe acababa de leer un P...Starting at €8.20
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RELE Rouen: Language Immersion in Normandy (B): The Family Council
Klueter, Thomas Maximilian; Soler, EdiCase ASN-79-ECorporate Governance, Decision Analysis, Knowledge and CommunicationThe case describes various members of the Demongeot family, the house and land that they currently rent from RELE Rouen, and the business in French language learning led by Béatrice and Maxime. An offer to take over the business and family property forced the two partners to call a family meeting and decide, among the five children of the family, whether to sell the house they had all grown up in. The difficulty arose from the need to individuall...Starting at €5.74
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e-Learning: Introducción a los Sistemas de Información
Cáliz, Cristina; Sieber, SandraTechnical Note SIN-45Information Technologies, Knowledge and CommunicationComo consecuencia de la creciente importancia del conocimiento, el aprendizaje y la formación, así como las crecientes posibilidades de las nuevas tecnologías de información y comunicación, se ha producido un espectacular auge de iniciativas de «e-Learning». Sin embargo, la novedad del fenómeno impide que existan pautas o reglas metodológicas que puedan guiar proyectos de «e-Learning» con firmeza. Por tanto, la mayoría de los proyectos que existe...Starting at €8.20
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Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCase HBS-304S18Knowledge and CommunicationEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Starting at €8.20
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HotSpotNet Wireless
Ghosh, Anindya; Palencia, LuisCase ASN-34-EAccounting and Control, Knowledge and CommunicationA small start up, pioneer in deploying wireless Internet access hotspots in hotels must decide on its future. It can merge with another start up with a complemenmtary business but lower growth potential, or keep its existing business model seeking external financing and losing control in the process.Starting at €8.20
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HotSpotNet Wireless
Ghosh, Anindya; Palencia, LuisCase ASN-34Accounting and Control, Knowledge and CommunicationUna pequeña empresa emergente, pionera en la instalación de puntos de acceso inalámbrico a Internet en hoteles, debe decidir su futuro. Puede fusionarse con otra nueva empresa con un negocio complementario pero con menor potencial de crecimiento, o mantener su modelo de negocio actual y buscar financiación externa, con la consiguiente pérdida de control.Starting at €8.20
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Angel Toy
Huang J.; Rosenberg, MikeCase ASN-35-EFinance, Knowledge and CommunicationBefore leaving for Spain, Joe was working for his family' business, Angel Toy Corporation. Angel Toy had acquired two cartoon licenses which Joe was in charge of. Everything had gone smoothly, but inventory had not arrived yet and he wanted to make sure that things were running smoothly. A weekly industry email was sent out every Wednesday to update on what was happening in the toy biz. He had just read an AP about a particular toy company. Appla...Starting at €8.20