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What Does It Mean Being a Decent Boss (A)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-189-EBusiness Ethics and Corporate Social Responsibility, Knowledge and CommunicationThis case analyzes a pre-crisis situation experienced by René Obermann, while he was serving as CEO of Deutsche Telekom. He received a letter from a technician, who complained about the top management style being focused on short-term results instead of on the company's long-term stability.Starting at €8.20
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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The Dance of Dharma: On the Difficulty of Being Good
Segel, Arthur I; Richard, Tyler M.Case HBS-821058-EKnowledge and CommunicationWhen deciding how to be good and act well, we often seek outside help. Many of our oldest and most frequently consulted sources of ethical guidance are our religious traditions. Just as one might consult a thoughtful friend, countless people seek direction from their own religious leaders, texts, and customs on all sorts of matters, including those related to business. To help shed light on what might constitute a "Hindu approach," this case pres...Starting at €8.20
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Integrating Around the Job to Be Done
Christensen, Clayton M.; McDonald, Rory; Day, Laura; Roseman, ShayeCase HBS-611004-EKnowledge and CommunicationUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Westlake Lanes: How Can This Business Be Saved
Hamermesh, Richard G.; Zalosh, AlisaCase HBS-4431-EKnowledge and CommunicationShelby Givens, a new MBA, is the general manager of Westlake Lanes, a near-bankrupt bowling alley that her grandfather founded decades earlier. Givens has been given one year to turn a profit; if the goal is not met Westlake will close. During the first few days on the job, Givens learns that the business is in worse shape financially than she - or the board - thought. She also finds that Westlake's employees exhibit minimal productivity. Givens ...Starting at €8.20
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Homeland Foods: Fruit to be Shared - Teaching Note
Laurie George Busuttil; Vahagn Asatryan; Susan Van WeeldenTeaching Note IVEY-W25548-EKnowledge and Communication, MarketingTeaching note for product W25547.Starting at €0.00
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Balancing Liberty and the Pursuit of Well-Being: What Can Be Done about the Free Market's Tendency to Exploit Human Weakness
Ubel, Peter A.Book Chapter HBS-3946BC-EKnowledge and CommunicationAccording to behavioral scientist and physician Peter Ubel, we humans are not as rational as some libertarians would have us believe, and, therefore, the free market often puts us in a position to harm ourselves. To make matters worse, the free market oftStarting at €8.20
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Should This Team Be Saved? (HBR Case Study and Commentary)
Heimbouch, Hollis; Goldsmith, Marshall; Bologna, Nancy; Puris, Martin; Katzenbach, Jon R.Article HBS-R0107A-EKnowledge and CommunicationAs far as anyone could tell, Vigor Skin Care's star was rising, mostly on the strength of Ageless Vigor, its new line of enriched skin cleansers and cosmetics. In fact, this evening, the three employees responsible for developing the product line were slated to receive the parent company's highest award for performance. But CEO Peter Markles knew that despite the accolades, the business unit--and its "fearsome threesome"--had hit a rough patch in...Starting at €8.20
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Don't Be a Cat: Putting on Your Best Virtual Face
West, June A.; Gibbs, SheaTechnical Note DARDEN-BC-0280-EKnowledge and CommunicationThe COVID-19 pandemic forced many people out of the office and into work-from-home setups. Use of video conferencing platforms, especially Zoom, skyrocketed during 2020 as meetings, presentations, and interviews started having to take place online. Virtual presence has become critical to professional success, but all too many people have made errors ranging from the silly to the disastrous in trying to adjust to virtual work. This technical note...Starting at €8.20
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Can This Merger be Saved? (HBR Case Study and Commentary)
Cliffe, Sarah; Paul, Bill; McGee, J. Brad; Greenthal, Jill; Matschullat, Dale; Vasella, Daniel; Viscio, Albert J.Article HBS-99103-EKnowledge and CommunicationIn this fictional case study by HBR Senior Editor Sarah Cliffe, a merger that looked like a marriage made in heaven to those at corporate headquarters is feeling like an infernal union to those on the ground. The merger is between Synergon Capital, a U.S. financial-services behemoth, and Beauchamp, Becker & Company, a venerable British financial-services company with strong profits and an extraordinarily loyal client base of wealthy individuals. ...Starting at €8.20