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What Does It Mean Being a Decent Boss (A)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-189-EBusiness Ethics and Corporate Social Responsibility, Knowledge and CommunicationThis case analyzes a pre-crisis situation experienced by René Obermann, while he was serving as CEO of Deutsche Telekom. He received a letter from a technician, who complained about the top management style being focused on short-term results instead of on the company's long-term stability.Starting at €8.20
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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e-Learning: Introducción a los Sistemas de Información
Cáliz, Cristina; Sieber, SandraTechnical Note SIN-45Information Technologies, Knowledge and CommunicationComo consecuencia de la creciente importancia del conocimiento, el aprendizaje y la formación, así como las crecientes posibilidades de las nuevas tecnologías de información y comunicación, se ha producido un espectacular auge de iniciativas de «e-Learning». Sin embargo, la novedad del fenómeno impide que existan pautas o reglas metodológicas que puedan guiar proyectos de «e-Learning» con firmeza. Por tanto, la mayoría de los proyectos que existe...Starting at €8.20
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Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCase HBS-304S18Knowledge and CommunicationEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Starting at €8.20
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The Dance of Dharma: On the Difficulty of Being Good
Segel, Arthur I; Richard, Tyler M.Case HBS-821058-EKnowledge and CommunicationWhen deciding how to be good and act well, we often seek outside help. Many of our oldest and most frequently consulted sources of ethical guidance are our religious traditions. Just as one might consult a thoughtful friend, countless people seek direction from their own religious leaders, texts, and customs on all sorts of matters, including those related to business. To help shed light on what might constitute a "Hindu approach," this case pres...Starting at €8.20
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Integrating Around the Job to Be Done
Christensen, Clayton M.; McDonald, Rory; Day, Laura; Roseman, ShayeCase HBS-611004-EKnowledge and CommunicationUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Homeland Foods: Fruit to be Shared - Teaching Note
Laurie George Busuttil; Vahagn Asatryan; Susan Van WeeldenTeaching Note IVEY-W25548-EKnowledge and Communication, MarketingTeaching note for product W25547.Starting at €0.00
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Westlake Lanes: How Can This Business Be Saved
Hamermesh, Richard G.; Zalosh, AlisaCase HBS-4431-EKnowledge and CommunicationShelby Givens, a new MBA, is the general manager of Westlake Lanes, a near-bankrupt bowling alley that her grandfather founded decades earlier. Givens has been given one year to turn a profit; if the goal is not met Westlake will close. During the first few days on the job, Givens learns that the business is in worse shape financially than she - or the board - thought. She also finds that Westlake's employees exhibit minimal productivity. Givens ...Starting at €8.20
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Should This Team Be Saved? (HBR Case Study and Commentary)
Heimbouch, Hollis; Goldsmith, Marshall; Bologna, Nancy; Puris, Martin; Katzenbach, Jon R.Article HBS-R0107A-EKnowledge and CommunicationAs far as anyone could tell, Vigor Skin Care's star was rising, mostly on the strength of Ageless Vigor, its new line of enriched skin cleansers and cosmetics. In fact, this evening, the three employees responsible for developing the product line were slated to receive the parent company's highest award for performance. But CEO Peter Markles knew that despite the accolades, the business unit--and its "fearsome threesome"--had hit a rough patch in...Starting at €8.20