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Liderar es educar la inteligencia y el carácter
Stein, Guido; Vázquez- Dodero, Juan Carlos; Rodríguez-Lluesma, CarlosTechnical Note DPON-143Innovation and Change, Knowledge and Communication, Leadership and People ManagementUn rasgo característico de nuestra época es que lo común y corriente es pensar poco y de cualquier manera; no son muchos los que piensan y, menos aún, los que discurren con acierto, es decir, los que piensan bien para actuar bien. Para ello se precisa, en primer lugar, amplitud de visión para considerar todos los aspectos pertinentes del asunto y dar a cada uno la prioridad explícita oportuna; en segundo lugar, supone profundidad, es decir, cono...Starting at €8.20
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Business Process Outsourcing: El Banco Urquijo externaliza su back-office a IBM Business Consulting Services
López, C.; Andreu i Civit, Rafael; Valor Sabatier, Josep; Sieber, SandraCase SI-143Knowledge and CommunicationEste caso plantea la situación en que Banco Urquijo decide llevar a cabo una externalización de sus procesos administrativos firmando con IBM Global Services un acuerdo de «Business Process Outsourcing» (BPO) por cinco años. Se analizan los riesgos de esta decisión y se contrastan con los potenciales beneficios resultantes no sólo en términos de ahorro de costes, sino también los derivados de mejoras en su posicionamiento competitivo.Starting at €8.20
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Leading Means Educating Intelligence and Character
Stein, Guido; Vázquez- Dodero, Juan Carlos; Rodríguez-Lluesma, CarlosTechnical Note DPON-143-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementOne characteristic of our era is the lack of reflection and rigor in thinking. Not many people think, and even fewer reason properly, that is, think well in order to act well. To do this, one must first have the breadth of vision to consider all aspects relevant to the matter and to give each one the correct priority. Secondly, one must have depth, which means becoming familiar with the facts at a precise level of detail. Finally, one must be abl...Starting at €8.20
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Business Process Outsourcing: Banco Urquijo Outsources its Back-Office to IBM Business Consulting Services
López, C.; Andreu i Civit, Rafael; Valor Sabatier, Josep; Sieber, SandraCase SI-143-EKnowledge and CommunicationThis case discusses Banco Urquijo's decision to carry out an externalization of its administrative processes, signing a Business Process Outsourcing (BPO) agreement for five years with IBM Global Services. The risks of the decision are analyzed, and are compared with the potential benefits resulting not just from cost savings but also from savings derived from improvements in its competitive positioning.Starting at €8.20
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20
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e-Learning: Introducción a los Sistemas de Información
Cáliz, Cristina; Sieber, SandraTechnical Note SIN-45Information Technologies, Knowledge and CommunicationComo consecuencia de la creciente importancia del conocimiento, el aprendizaje y la formación, así como las crecientes posibilidades de las nuevas tecnologías de información y comunicación, se ha producido un espectacular auge de iniciativas de «e-Learning». Sin embargo, la novedad del fenómeno impide que existan pautas o reglas metodológicas que puedan guiar proyectos de «e-Learning» con firmeza. Por tanto, la mayoría de los proyectos que existe...Starting at €8.20
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Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCase HBS-304S18Knowledge and CommunicationEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Starting at €8.20
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The HBR Guide to Better Business Writing: 18. E-mails
Garner, Bryan A.Book Chapter HBS-7772BC-EKnowledge and CommunicationThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 18, E-mails (6 pages), is the first of f...Starting at €8.20
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M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-320075-EKnowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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Merck: La administración de Vioxx (E)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S06Knowledge and CommunicationStarting at €5.74