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Calle 13: The Urban Band Route to Fame
Valerie Rivera Lozada; Victor QuiñonesCase IVEY-9B13A035-EMarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Starting at €8.20
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Calle 13: The Urban Band Route to Fame (Spanish version)
Valerie Rivera Lozada; Victor QuiñonesCase IVEY-9B13AS035MarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Starting at €8.20
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Observational study: Experts (B): Behavioral Insights Marketing Research Exercise.
Reutskaja, ElenaCase ME-13-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. This assignment should be used together with Observational Study(A) exercise. Students who have previous experience with conducting observational studies are asked to evaluate the design and procedure of the organizational study conducted by their colleagues. Students-experts...Starting at €5.74
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Tilt, 10. Understanding Why Downstream Competitive Advantage Is Sustainable
Dawar, NirajBook Chapter HBS-0010BC-EMarketingChapter 10, Understanding Why Downstream Competitive Advantage Is Sustainable (13 pages), outlines the reasons behind the success of tilt strategies in two ways. First, the author shows how downstream competitive advantage creates a network effect, or market success within a group that draws others into that group. He explains why this type of advantage is powerful and unique, and provides insight into how to create this effect. Second, he explai...Starting at €8.20
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Hikma Pharmaceuticals (B)
Quelch, John A.Case HBS-511075-EMarketingBy 2009 Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show from where the largest contributors were from...Starting at €5.74
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Natureview Farm (Spanish version)
Fleming, Karen MartinsenCase HBS-208S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Explores channel management issues in the U.S. food industry. Natureview Farm, a Vermont-based producer of organic yogurt with $13 million in revenues, is the leading national yogurt brand (24% market share) sold into natural foods stores. It has achieved this through its special yogurt manufacturing process...Starting at €8.20
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Chemical Labour Grouping, European Economic Interest Grouping
Parés Canalias, Francisco; Renart, Lluís G.Case M-793-EMarketingOn March 13, 1990, Chemical Labour Grouping, European Economic Interest Grouping (CLG, EEIG) was incorporated as the first EEIG established in Spain. It was formed by four paint manufacturers: Spanish, French, German and British. Its principal target markets were automobile manufacturers and it competed with large multinational paint manufacturers. The case describes EEIG's management, and the situation and perspectives just after its conception....Starting at €8.20
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Taylor Fresh Foods
Bell, David E.; Kindred, Natalie; Shelman, MaryCase HBS-509008-EMarketingIn 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting, and locally-grown foods. Bruce needed an action plan to make Taylor Fresh the industry leader ...Starting at €8.20
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Smileat
García del Pueyo, J. L.Case IIST-MI-228MarketingSMILEAT es una empresa fundada en 2015 por dos jóvenes ejecutivos y especializada en elaborar alimentación infantil ecológica. Sus crecimientos anuales habían sido a doble dígito hasta alcanzar los 13 millones de euros en facturación en 2022 pese a competir con multinacionales como Nestlé o Hero. Varios fondos de inversión formaban parte de su capital. Smileat lanzaba innovaciones constantes para atraer nuevos consumidores a su nicho de alimenta...Starting at €8.20
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Smileat. Nota del Instructor
García del Pueyo, J. L.Teaching Note IIST-MITN-228MarketingSMILEAT es una empresa fundada en 2015 por dos jóvenes ejecutivos y especializada en elaborar alimentación infantil ecológica. Sus crecimientos anuales habían sido a doble dígito hasta alcanzar los 13 millones de euros en facturación en 2022 pese a competir con multinacionales como Nestlé o Hero. Varios fondos de inversión formaban parte de su capital. Smileat lanzaba innovaciones constantes para atraer nuevos consumidores a su nicho de alimentac...Starting at €0.00