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IESE Insight. Número 8. Primer trimestre 2011
IESE InsightMagazine REV-8Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, Strategy¿Cómo integrar el entorno y la sociedad en la cuenta de resultados? En este número de la revista IESE Insight Robert G. Eccles y Kyle Armbrester, de Harvard Business School, proponen utilizar la informática en la nube para presentar los resultados no financieros en los informes integrados. Ricardo G. Barcelona sugiere una forma novedosa de segmentar al consumidor ¿verde¿ en función de sus actitudes hacia la sostenibilidad. Por su parte, Lu...Starting at €22.00
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IESE Insight. Issue 8. First Quarter 2011
IESE InsightMagazine REV-8-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyRobert G. Eccles and Kyle Armbrester of Harvard Business School suggest ways that firms can use cloud computing to report their social and environmental performance alongside their financial one. Ricardo G. Barcelona proposes a new way to segment "green" consumers based on research he conducted during stints at IESE, Cranfield School of Management and the University of Asia and the Pacific. His findings flesh out previous market research aimed ...Starting at €22.00
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Dunkin’ Donuts (E): Estrategias de distribución en 1988
Kaufmann, Patrick J.Case HBS-502S38MarketingDunkin' Donuts está explorando diversos métodos de aumento de la distribución. Posibilidades que implican nuevas salidas incluyen contratos área de desarrollo, subfranchising, estrategias de informes regionales, y un aumento en las tiendas propiedad de la compañía. Las posibilidades que se centran en tiendas existentes incluyen las ventas de productos de marca a través de tiendas de conveniencia y por satélite (no productores) puntos de venta. El...Starting at €5.74
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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCase HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Starting at €8.20
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Tilt, 8. Knowing Who Your Competitors Are
Dawar, NirajBook Chapter HBS-0011BC-EMarketingTilt: Shifting Your Strategy from Products to Customers is an 11-chapter book published in 2013 by Harvard Business Review Press and written by Niraj Dawar, professor of marketing at the Ivey School of Business. The author presents his theory on how sustainable competitive advantage depends today on a company's ability to tilt, or shift, its business model from product innovation to value innovation. He explains that, unlike the traditional focus...Starting at €8.20
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La integración de los equipos de venta en FedEx (E)
Godes, David B.Case HBS-513S35MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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Monsanto: Obteniendo Valor Biotecnológico en Brasil
Bell, David E.; Shelman, MaryCase HBS-509S04MarketingEn 2003, la tecnología patentada "Roundup Ready" de Monsanto fue utilizado ilegalmente en el 70-80% de la superficie de soja en el sur de Brasil. Bajo la presión de los productores de soja de Estados Unidos, que estaban pagando la licencia de la tecnología, la empresa implementó un innovador sistema de recogida basado en la entrega en Brasil. Los cultivadores pagan una tarifa de post-cosecha "indemnización" para aquellos soja cultivada con semill...Starting at €8.20
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Sostenibilidad: larga vida a su negocio
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8Accounting and Control, Corporate Governance, Marketing, Service and Operations ManagementSe habla mucho de empresas sostenibles. Pero, ¿cómo integrar a la sociedad y el entorno en la cuenta de resultados?Starting at €15.00
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Kraft Heinz: The $8 Billion Brand Write-Down, Teaching Note
Avery, JillTeaching Note HBS-520114-EMarketingTeaching note for case 519076.Starting at €0.00
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20