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Eurofragance: Tapping Into the Halal Market
Abdel Samad, Wissam; Ribera, AlbertoCase SM-1575-EBusiness Ethics and Corporate Social Responsibility, Marketing, StrategyEurofragance is a family-owned company specializing in fragrances and flavors for perfumery, personal hygiene and food. About 80% of its production is exported, reaching customers in over 40 countries and leading to the opening of subsidiaries in seven emerging markets. This case study focuses on the flavors division. At the start of its activity in Indonesia and Malaysia, the company met with strict regulations on product certification requireme...Starting at €8.20
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WPP and the Globalization of Marketing Services
Ghemawat, Pankaj; Altman, Steven; Strauss, RobertCase SM-1600-EMarketing, StrategyThis case examines the globalization of marketing and marketing services from the unique vantage point of one of its prime movers over the past three decades, WPP CEO Sir Martin Sorrell. By analyzing an industry that combines very high demands for local responsiveness (99% of advertising space is purchased locally) with substantial globalization (the top six global agency groups, of which WPP is the largest, place half of the world's advertising)...Starting at €8.20
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Michael Kors: la guerra de los bolsos
Ferraro, Fabrizio; Baldo, Andrea; Tozer, Alice; Arribas, VerónicaCase SM-1619Marketing, StrategyEl caso "Michael Kors y la guerra de los bolsos" describe el ascenso meteórico de la compañía de moda y resume las opciones estratégicas que podría valorar para el futuro. En 2014, habían pasado tres años desde que Michael Kors realizara, con éxito, una oferta pública de venta (OPV). Sin embargo, John Idol (presidente, CEO y director) y Michael Kors (director creativo) necesitaban hacer balance. Había indicios de que el mercado de los bolsos de m...Starting at €8.20
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Peepoople Kibera: Providing Sanitation Through Social Business
Obst, Nicole; Moreno, Victoria; Rosenberg, MikeCase SM-1606-EEntrepreneurship, MarketingIn Nairobi's Kibera slum, a small Swedish company with a social mission and a business mindset is attempting nothing less than solving one of the biggest problems worldwide: insufficient sanitation. Their proposal is simple yet genius, and possibly too radical in terms of classic NGO thinking: a self-sanitizing and biodegradable personal toilet. The solution includes its own sales and waste-collection systems, providing slum dwellers with much-ne...Starting at €8.20
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Glovo 2.0: Pivotando Hacia Un Nuevo Modelo De Negocio
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684Corporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, Strategyel último tramo de la distribución de alimentos es un mercado en auge. La tendencia es clara: cada día, más personas usan aplicaciones para comprar cosas y piden comida desde su teléfono móvil. Entre otras empresas, los restaurantes han visto la oportunidad de vender sus productos y servicios a un mercado que, hasta hace poco, era inalcanzable. Cada vez más competidores se van incorporando a este sector, pero solo unos pocos sobreviven. Disponer ...Starting at €8.20
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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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It's in the Bag. Or Is It Michael Kors' Quest to Stay at the Top
Ferraro, Fabrizio; Baldo, Andrea; Tozer, Alice; Arribas, VerónicaCase SM-1619-EMarketing, StrategyThe case "It's in the Bag. Or Is It? Michael Kors' Quest to Stay at the Top" describes the meteoric rise of this fashion company and outlines the strategic options it might consider for the future. The year 2014 marked three years since Michael Kors Limited had completed a successful IPO. But John Idol (CEO) and Michael Kors (Chief Creative Officer) needed to take stock. There were indications that the handbag market might be becoming saturated. ...Starting at €8.20
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Glovo 2.0: Pivoting to a new Business Model
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684-ECorporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered this sector but only a few survive for long. Relying on a competitive business model seems to be...Starting at €8.20
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Glovo 1.0: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683-EDecision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20
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AT&T Wireless: Text Messaging
Vaughan S. Radcliffe; Mitchell Stein; Michael LickverCase IVEY-9B11B005-EAccounting and Control, Marketing, StrategyThis case examines AT&T’s wireless business with a focus on its text messaging services. The industry features a high proportion of fixed costs in relation to acquiring spectrum and building a network. Variable costs are relatively low, especially in the case of SMS text messages. Pricing and margins in text messaging have attracted regulatory scrutiny in the Unites States, Canada, and elsewhere. The case requires the use of key concepts in cost ...Starting at €8.20