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Note on Scenario Planning in High-Uncertainty Environments: The Disruption Matrix
Costa, Carlos; Nueno, José LuisTechnical Note MN-405-EDecision Analysis, Innovation and Change, StrategyThe coronavirus pandemic is an unexpected external event with a profound impact on demand in all sectors that is highly conditioned by decisions that correspond to external stakeholders. After overcoming their initial shock, within this context companies have to think about their future in two or three years; however, it is very difficult for the management team to plan and define a clear strategy when it remains unknown when and how they will be...Starting at €8.20
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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Nota sobre planificación por escenarios en entornos de alta incertidumbre: matriz de disrupción
Costa, Carlos; Nueno, José LuisTechnical Note MN-405Decision Analysis, Innovation and Change, StrategyLa pandemia de la COVID-19 es un suceso externo inesperado con un profundo impacto en la demanda y en la competencia de cada sector, y que se encuentra muy condicionado por decisiones que corresponden a stakeholders externos. En este entorno y tras superar el shock inicial, las empresas tienen que pensar en el futuro dentro de dos o tres años, y resulta muy difícil, para el equipo directivo, planificar y definir una estrategia determinada, cuand...Starting at €8.20
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Achieving Mental Health Parity, Teaching Note
Black, Samantha; King, DavidTeaching Note HBS-HKS688-EStrategyIn October 2008, President George W. Bush signed into law a requirement that certain private health insurance plans provide coverage for mental illness equal to coverage provided for medical-surgical illness as part of an economic stimulus package, capping more than a decade of advocacy in both houses of Congress by a bipartisan coalition of Congressmen and Senators for mental health parity. Through multiple changes in Congressional leadership, t...Starting at €0.00
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Achieving Mental Health Parity
Black, Samantha; King, DavidCase HBS-HKS687-EStrategyIn October 2008, President George W. Bush signed into law a requirement that certain private health insurance plans provide coverage for mental illness equal to coverage provided for medical-surgical illness as part of an economic stimulus package, capping more than a decade of advocacy in both houses of Congress by a bipartisan coalition of Congressmen and Senators for mental health parity. Through multiple changes in Congressional leadership, t...Starting at €8.20
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IESE Business School Insight, 150
IESE InsightMagazine REV-84-EEntrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, StrategyA look at what executives need to know as artificial intelligence transforms business in the 21st century. The main report includes: a primer of key AI concepts; interviews with Dario Gil (IBM) and Thomas W. Malone (MIT); and a look at how companies are adopting AI. Plus: Where do women lead? Are you an effective executive? Four generations at work. Interview with World Bank auditor Yuko Keicho. Two entrepreneurs helped by Finaves. How Axel Lambe...Starting at €22.00