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De la identificación de necesidades a la generación de oportunidades
Vilà, Joaquim; Camps, XavierArticle ART-3168Innovation and Change, StrategyCuando topamos con un problema, buscamos rápidamente una solución. Sin embargo, suele resultar más efectivo redefinir el reto inicial a partir de las necesidades de los usuarios, un aspecto central del enfoque del (DT), con el que muchas empresas están consiguiendo dar la vuelta a situaciones aparentemente irreversibles. A partir de su amplia experiencia docente y práctica en esta área, los autores detallan la primera fase del DT, centrada en de...Starting at €8.20
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From Identifying Needs to Generating Opportunities
Vilà, Joaquim; Camps, XavierArticle ART-3168-EInnovation and Change, StrategyWhen companies encounter problems, they tend to jump straight to solutions. Yet, it can be far more effective to reframe the initial challenge on the basis of customers' needs. This is a key component of design thinking, an approach many companies are using to transform some of the seemingly intractable problems they face. Based on extensive research and practice in this area, the authors outline the initial phase of design thinking, consisting o...Starting at €8.20
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The Art of Reinvention
IESE InsightArticle ART-3058-EInnovation and Change, Service and Operations ManagementBy all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After a...Starting at €8.20
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Seven Keys to Creativity: Lessons From Art
López-Remiro, Miguel; Stein, GuidoTechnical Note DPON-90-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementThis study aims to analyze creativity and propose models for creating points of contact between artistic creativity and business creativity. The idea is to approach innovation from a unique standpoint, providing a fresh perspective from a discipline that employs innovation at its very core, the discipline of art. The intention is not to define categories, but to link two worlds that in principle are vastly different: business and art. It follow...Starting at €8.20
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Siete claves de la creatividad: Lecciones desde el arte
López-Remiro, Miguel; Stein, GuidoTechnical Note DPON-90Innovation and Change, Knowledge and Communication, Leadership and People ManagementEstas páginas tienen como objeto entender la creatividad y plantear modelos que permitan poner en diálogo la creatividad artística y la creatividad empresarial. La idea es abordar la innovación con un enfoque singular, aportando una perspectiva nueva desde una disciplina en la cual la innovación forma parte de su propia esencia, el arte. No se pretende aportar categorías, sino enlazar dos mundos a priori tan distantes como son el de la empresa y...Starting at €8.20
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The National Institute of Performing Arts and Music (INAEM)
Munoz-Seca, Beatriz; Riverola, JosepCase P-1129-EInnovation and Change, Service and Operations ManagementThe case describes the challenges that Miguel Ángel Recio, director-general of the National Institute of Performing Arts and Music (Instituto Nacional de las Artes Escénicas y de la Música, INAEM) must overcome to introduce a 21st-century approach to operations. The INAEM is a public institution with 14 affiliated units, from the Teatro de la Zarzuela (TZ) to the Spanish National Orchestra and Choir (OCNE). The case is presented mainly through a ...Starting at €8.20
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El Instituto Nacional de las Artes Escénicas y de la Música, INAEM
Munoz-Seca, Beatriz; Riverola, JosepCase P-1129Innovation and Change, Service and Operations ManagementEl caso expone los retos de Miguel Ángel Recio, director general del INAEM (Instituto Nacional de las Artes Escénicas y de la Música) para lograr que la institución se guíe por operaciones del siglo XXI. El INAEM es una institución pública con 14 unidades diferentes, que van desde el Teatro de la Zarzuela (TZ) hasta la Orquesta y Coro Nacionales de España (OCNE). El caso se desarrolla principalmente mediante una conversación entre Miguel Ángel y ...Starting at €8.20
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All That Jazz
IESE InsightArticle ART-2388-EInnovation and Change, Leadership and People ManagementChris Washburne, trombonist and music teacher, is one of a growing number of people who believe we can learn a lot from jazz. In a bid to make this most demanding of art forms more relevant and accessible to our day-to-day lives, Washburne works regularly with executives to show them how elements of jazz can be incorporated into their daily repertoire and used to beneficial effect in the workplace.Starting at €8.20
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25 pistas para mejorar su empresa
IESE InsightArticle ART-2710Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyPara conmemorar el número 25 de la revista, sintetizamos los seis años de valiosos consejos que los profesores del IESE han compartido en nuestras páginas. Sin duda, todas estas pistas le ayudarán a lograr un impacto positivo y duradero en las personas, la empresa y la sociedad.Starting at €8.20
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Una nueva mirada a una oferta muy vista
IESE InsightArticle ART-3058Innovation and Change, Service and Operations ManagementEn el 80 aniversario del Guernica de Picasso, Michaux Miranda, subdirector gerente del Reina Sofía, explica cómo el museo ha conseguido que una obra tantas veces contemplada siga despertando el interés del público.Starting at €8.20