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Fusión Química (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363Decision AnalysisLa multinacional IQI vende, tres años después de su adquisición, Química del Vallés, por lo que el plan anterior de producción de piriclamato pasa a ser óptimo para esta. Sin embargo, el plan de los últimos años le resultaba globalmente más satisfactorio. El problema que debe resolverse es cómo incentivar a Química del Vallés para que lo mantenga en lugar de sustituirlo por el antiguo. Este caso está basado en el caso "Química del Vallés (B)" de ...Starting at €5.74
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Chemical Fusion (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363-EDecision AnalysisThe multinational IQI has sold Química del Vallès, three years after acquiring it, so the previous plan for producing pyriclamate becomes optimal for it. However, the plan of recent years was more satisfactory for it overall. The problem that must be solved is how to encourage Química del Vallès to maintain the latest plan instead of replacing it with the old one. This case is based on the case "Química del Vallès (B)" by the same authors (AD-230...Starting at €5.74
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Note on Scenario Planning in High-Uncertainty Environments: The Disruption Matrix
Costa, Carlos; Nueno, José LuisTechnical Note MN-405-EDecision Analysis, Innovation and Change, StrategyThe coronavirus pandemic is an unexpected external event with a profound impact on demand in all sectors that is highly conditioned by decisions that correspond to external stakeholders. After overcoming their initial shock, within this context companies have to think about their future in two or three years; however, it is very difficult for the management team to plan and define a clear strategy when it remains unknown when and how they will be...Starting at €8.20
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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-414-EDecision Analysis, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Starting at €8.20
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Nota sobre planificación por escenarios en entornos de alta incertidumbre: matriz de disrupción
Costa, Carlos; Nueno, José LuisTechnical Note MN-405Decision Analysis, Innovation and Change, StrategyLa pandemia de la COVID-19 es un suceso externo inesperado con un profundo impacto en la demanda y en la competencia de cada sector, y que se encuentra muy condicionado por decisiones que corresponden a stakeholders externos. En este entorno y tras superar el shock inicial, las empresas tienen que pensar en el futuro dentro de dos o tres años, y resulta muy difícil, para el equipo directivo, planificar y definir una estrategia determinada, cuand...Starting at €8.20
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The Power of the Default, or Why We Stick With the Status Quo
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-415-EDecision Analysis, MarketingThe note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.Starting at €8.20
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How to Conduct a Good Experiment Online
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-416-EDecision Analysis, MarketingThis technical note provides brief explanation on how to run a good behavioral experiment online. It briefly discusses several important steps of running an experiment: research design, analysis plan, stimuli, programming of the experiment, participants, and data analysis and interpretation.Starting at €8.20