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Royal Philips Electronics 2001
Herlicq, Bruno; Nueno, PedroCase E-33EntrepreneurshipEste caso analiza la situación del Grupo Philips en diciembre de 2000, al final del proceso de reestructuración dirigido por Cor Boonstra desde que fue nombrado presidente ejecutivo en 1996, y la estrategia que desarrolló durante estos cuatro años.Starting at €8.20
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Royal Philips Electronics 2001
Herlicq, Bruno; Nueno, PedroCase E-33-EEntrepreneurshipThis case analyse the situation of the Philips Group in december 2000, at the end of the restructuration process led by Cor Boonstra since he was appointed CEO in 1996 and the strategy he developed during these 4 years.Starting at €8.20
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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El debate sobre teletrabajo en Funes, Legarra & Ruano, Asesores legales y tributarios, S.L.P
Caballero Real, J. M.Case IIST-DPOI-33EntrepreneurshipAna Funes, socia de FUNES, LEGARRA & RUANO (FL&R), un pequeño despacho dedicado al asesoramiento fiscal y tributario, afronta en septiembre de 2021 un cambio de sede que le exige una decisión sobre una cuestión de más hondo calado: la posibilidad de establecer el teletrabajo como la fórmula organizativa prevalente en su departamento. Tras la experiencia durante el COVID 19, la protagonista, responsable del área de procedimientos contenciosos, tie...Starting at €8.20
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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCase IVEY-9B17M032-EEntrepreneurship, StrategyAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Starting at €8.20
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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
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Alibaba Group: Fostering an E-commerce Ecosystem
Seung Ho Park; Ziqian (Stella) ZhaoCase IVEY-9B16M217-EEntrepreneurship, StrategyIn 2014, Alibaba Group (Alibaba), the largest e-commerce platform operator in China, boasted in its New York Stock Exchange prospectus about its e-commerce ecosystem, which was being built over time. Alibaba’s chairman and chief executive officer declared that the company’s mission was to “make it easy to do business anywhere.” However, the ecosystem, which was well suited for people’s Internet habits of the past, would not likely be up-to-date i...Starting at €8.20
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCase C-784-EAccounting and Control, EntrepreneurshipSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Starting at €8.20
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCase IVEY-9B15M035-EEntrepreneurship, StrategyThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Starting at €8.20
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Verizon Reimagines Corporate Real Estate - Teaching Note
Lehr, Josh; Prats, Mª Julia; Amigó, Pau; Saccomano, CelesteTeaching Note ET-33-EDecision Analysis, Entrepreneurship, Innovation and ChangeVerizon embodies the concept of metamorphosis. In a telecom industry undergoing transformation, Verizon must conquer its market positioning, using its leadership in conventional products as a base to explore new products and services. The new Verizon should mutate from a traditional telecom company to a digital company. This change has strong implications at every level of the firm, including the utilization of its vast real estate portfolio.Starting at €0.00