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Introduction to Martech
Ferrándiz, Luis; Villanueva, Julian; Sánchez, Alberto; Balmaseda, CarmenTechnical Note MN-409-EInformation TechnologiesMartech, also known as marketing technology, is a term used to refer to the set of software tools and other tech assets which organizations use to optimize the planning, implementation, and measurement of marketing campaigns and/or to efficiently manage their customers. This concept emerged from the shift in consumer behavior in the new digital age. Millennials and Gen-Z are hyperconnected consumers with an increasing purchasing power who shop in...Starting at €8.20
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Introducción al martech
Ferrándiz, Luis; Villanueva, Julian; Sánchez, Alberto; Balmaseda, CarmenTechnical Note MN-409Information TechnologiesEl martech, también llamado marketing technology, denomina el conjunto de herramientas de software y otros activos tecnológicos de los que las organizaciones hacen uso para optimizar la planificación, ejecución y medición de las campañas de marketing y/o para gestionar más eficientemente a sus clientes. Este concepto surge del cambio en el comportamiento de los consumidores hacia la nueva era digital. Los millennials y la generación Z son consumi...Starting at €8.20