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Big Boss Cement Stirs Up Industry Competition in the Philippines - Teaching Note
Shweta Pandey; Sandeep Puri; Babak HayatiTeaching Note IVEY-8B18A055-EMarketingTeaching note for product 9B18A055.Starting at €0.00
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Tea Connect: Exploring New Options
Swati Soni; Sandeep Puri; Shweta Pandey; Tina JainCase IVEY-9B20A059-EEntrepreneurship, Marketing, StrategyTea Connect, a chain of five tea cafés in India, had ended 2019 with sales revenues of ₹48.1 million. The co-founder of Tea Connect had the ambitious target of opening 20 cafés and achieving sales revenues of ₹200 million by 2020. The co-founder planned the renovation of the cafés to improve the speed of service, but he also wanted to launch Tea Connect–branded consumer packaged products. Three franchising offers for stores in Jaipur, Jodhpur, an...Starting at €8.20
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Just Kitchen Taiwan: The Growth Conundrum
Shweta Pandey; Sandeep PuriCase IVEY-W32460-EDecision Analysis, MarketingIn April 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen)—a Canada-based and publicly listed operator of ghost kitchens in Taiwan—was sitting with part of his team to discuss the marketing plans for the year. The company reported revenues of CA$4.6 million for the second quarter of 2022. In the second quarter 2022, total revenues increased by 127 per cent and retail order volume grew by 151 per cen...Starting at €8.20