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Rural Taobao: Alibaba's Expansion into Rural E-Commerce
Khanna, Tarun; Allen, Ryan; Frost, Adam; Koo, WesleyCase HBS-719433-EStrategyAlibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China's remote rural areas. In the first two iterations of the initiative, dubbed "1.0" and "2.0", Alibaba had partnered with local businesses and young returnees to operate village stations. Village stations served as logistical and educational hubs to help villagers make online purchases. Despite significant growth in sa...Starting at €8.20
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS
Khanna, Tarun; Bloom, Sonali R.; Bloom, David E.Case HBS-709429-EThis case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging markets, particularly the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-r...Starting at €8.20
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Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS, Teaching Note
Khanna, Tarun; Bloom, David E.; Bloom, Sonali R.Teaching Note HBS-709454-ETeaching Note for [709429].Starting at €0.00
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Microsoft en China y en India, 1993-2007
Khanna, Tarun; Choudhury, PrithwirajCase HBS-711S29StrategySe relaciona con la expansión de Microsoft en China e India en el período 1993-2007 y los temas estratégicos que enfrentan las multinacionales en los mercados emergentes.Starting at €8.20
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Nokia: The Burning Platform
Alcacer, Juan; Khanna, Tarun; Furey, MaryCase HBS-711514-EStrategyTo maximize their effectiveness, color cases should be printed in color. Overview on the state of Nokia since the "Emerging Nokia?" case was written.Starting at €8.20
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China + India: el poder combinado
Khanna, TarunArticle HBS-R0712DEconomicsChina e India están enterrando el hacha de guerra después de poco más de cuatro décadas de hostilidad. Algunas compañías de ambos países se han apresurado a obtener ventajas competitivas mediante la visualización de los dos como simbiótica. Si las corporaciones occidentales no pueden hacer lo mismo, van a perder su ventaja competitiva - y no sólo en China e India, sino a nivel mundial. El problema es que la mayoría de las empresas y consultores s...Starting at €8.20
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HCL Technologies (B)
Hill, Linda A.; Khanna, TarunCase HBS-408006-EThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Supplements the (A) case.Starting at €5.74
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Indian Railways: Building a Permanent Legacy
Musacchio, Aldo; Khanna, Tarun; Tahilyani, RachnaCase HBS-710008-EEconomicsTo maximize their effectiveness, color cases should be printed in color.Starting at €8.20
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Emerging Markets: Look Before You Leap
Khanna, Tarun; Palepu, KrishnaArticle ART-2385-EStrategyThink "emerging markets," and most people think BRICs. The problem with this approach is that it is too simplistic and tends to treat emerging markets as one homogeneous whole, when the exact opposite is true. Instead of asking, "What's my emerging market strategy for Brazil, Russia, India or China?" companies should ask themselves, "In which ways is this particular market emerging?" Viewed this way, the answer may surprise them. The authors synt...Starting at €8.20
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Contextual Intelligence
Khanna, TarunArticle HBS-R1409C-EThe author, a strategy and international-business professor at Harvard Business School, has come to a conclusion that may surprise you: Trying to apply management practices uniformly across geographies is a fool's errand. Best practices simply don't travel well across borders. That's because conditions not just of economic development but of institutional maturity, educational norms, language, and culture vary enormously from place to place. Stud...Starting at €8.20