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Data Science at Target, Teaching Note
Datar, Srikant M.; Bowler, Caitlin N.Teaching Note HBS-119108-EAccounting and ControlTeaching note to case 118016Starting at €0.00
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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118016-EAccounting and ControlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oStarting at €8.20
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Predicting Purchasing Behavior at PriceMart (B)
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-119026-EAccounting and ControlThis case builds directly on the case Predicting Purchasing Behavior at PriceMart (A), in which VP of Marketing, Jill Wehunt, and analyst Mark Morse build a logistic regression model to predict whether a customer household is expecting a baby. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regula...Starting at €5.74