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Chateau Winery (A): Unsupervised Learning
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-119023-EAccounting and ControlThis case follows Bill Booth, marketing manager of a regional wine distributor, as he applies unsupervised learning on data about his customers' purchases to better understand their preferences. Specifically, he uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific "deals" Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum num...Starting at €8.20
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LendingClub (C): Gradient Boosting & Payoff Matrix
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-119022-EMarketingThis case builds directly on the cases LendingClub (A) and (B). In this case students follow Emily Figel as she builds an even more sophisticated model using the gradient boosted tree method to predict, with some probability, whether a borrower would repay or default on his loan. Having now built three models, Figel compares them to determine which model is most effective at classifying borrowers correctly then uses that model to determine how t...Starting at €5.74
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Predicting Purchasing Behavior at PriceMart (B)
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-119026-EAccounting and ControlThis case builds directly on the case Predicting Purchasing Behavior at PriceMart (A), in which VP of Marketing, Jill Wehunt, and analyst Mark Morse build a logistic regression model to predict whether a customer household is expecting a baby. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regula...Starting at €5.74
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Tales of Life-changing Innovations: High Quality and Radiation Free ' Note on the Development of Magnetic Resonance Imaging (through the 1990s)
Bhide, Amar V.; Datar, Srikant M.; Stebbins, KatherineCase HBS-321056-EKnowledge and CommunicationStarting at €8.20
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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118016-EAccounting and ControlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oStarting at €8.20
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Data Science at Target (Spanish version)
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-120S21Accounting and ControlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.Starting at €8.20
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INSEAD, Teaching Note
Datar, Srikant M.; Garvin, David A.Teaching Note HBS-310085-ETeaching Note for [308009].Starting at €0.00
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AARP Foundation (B)
Datar, Srikant M.; Epstein, Marc J.; Leonard, Herman B.; Goodwin, Thomas F.Case HBS-107052-EStrategySupplements the (A) case.Starting at €5.74
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Visualizing Data & Effective Communication
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118114-EAccounting and ControlStarting at €8.20
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Case HBS-519020-EMarketingStarting at €8.20