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AARP Foundation (B)
Datar, Srikant M.; Epstein, Marc J.; Leonard, Herman B.; Goodwin, Thomas F.Case HBS-107052-EStrategySupplements the (A) case.Starting at €5.74
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AARP Foundation (A)
Datar, Srikant M.; Epstein, Marc J.; Leonard, Herman B.; Goodwin, Thomas F.Case HBS-107051-EStrategyAARP Foundation--a leading non-profit corporation--must create a new "Dashboard" performance measurement tool to track the effectiveness of its new strategic plan.Starting at €8.20
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20