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The Challenges of Marketing Budget Preparation in Uncertain Times - Teaching Note
Aditi Saini; Jaydeep MukherjeeTeaching Note IVEY-8B21A020-EMarketingTeaching note for product 9B21A020.Starting at €0.00
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The Challenges of Marketing Budget Preparation in Uncertain Times
Aditi Saini; Jaydeep MukherjeeCase IVEY-9B21A020-EMarketingFitzie, a sports and fitness brand that manufactured, marketed, and sold sports and lifestyle footwear and apparel, had been doing relatively well in its Eastern Europe, Middle East, South Asia, and Africa (EMESAA) region, with double-digit growth for the past two years. However, the business had been affected by the global COVID-19 pandemic, with the business forecast for 2020 reduced by 39 per cent. As a result, Fitzie’s global team had reduced...Starting at €8.20