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Todovino: Can Your Rival Be Your Friend, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-111109-EAccounting and ControlTeaching Note for 111071.Starting at €0.00
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Bancaja: Developing Customer Intelligence (A) and (B), Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-113145-EMarketingTeaching Note for 107055 and 107066.Starting at €0.00
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Bankinter: Growing Through Small and Medium Enterprises
Martinez-Jerez, F. Asis; Bellin, JoshuaCase HBS-107075-EStrategySurveys the overall sequence of processes needed for the success of a strategy based on customer analytics. In particular, it charts the formulation and implementation of this strategy by a Spanish bank that decided to expand into the Small and Medium Enterprises (SME) segment. Starting with the creation of information necessary for the bank to compete in this segment, it describes the strategic selection of the target customer group, the definit...Starting at €8.20
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107066-EMarketingSupplements the (A) case.Starting at €5.74
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107086-EInformation TechnologiesTeaching note to (106-057).Starting at €0.00
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-105023-EService and Operations ManagementIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Starting at €8.20
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111048-EFinanceEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Starting at €8.20
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Understanding Customer Profitability at Charles Schwab, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107065-ELeadership and People ManagementTeaching note to 106002.Starting at €0.00