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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Bancaja: Developing Customer Intelligence (B)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107066-EMarketingSupplements the (A) case.Starting at €5.74
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107086-EInformation TechnologiesTeaching note to (106-057).Starting at €0.00
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Understanding Customer Profitability at Charles Schwab, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107065-ELeadership and People ManagementTeaching note to 106002.Starting at €0.00
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Ciclon de Alicante, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107058-EAccounting and ControlTeaching Note to (105-046).Starting at €0.00
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Lifefont: The Case for RetailDriver, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107067-ETeaching note to (106-005).Starting at €0.00
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Atento: Managing the Employee Lifecycle in Brazil, Teaching Note
Martinez-Jerez, F. Asis; Casas-Arce, Pablo; Ittner, Christopher D.Teaching Note HBS-114013-ELeadership and People ManagementTeaching Note for 114013.Starting at €0.00
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111048-EFinanceEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Starting at €8.20
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Bankinter: Deploying the Mortgage Simulator to the Branches, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107080-EFinanceTeaching note to 107070.Starting at €0.00