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Vans: volando en monopatín
Moon, Youngme; Kiron, DavidCase HBS-504S05MarketingFurgonetas es mejor conocido por la venta de calzado y prendas de vestir a los patinadores, surfistas y otros atletas de deportes alternativos. En abril de 2002, Gary Schoenfeld, el director general, se enfrenta a una serie de desafíos. Con respecto al calzado, debe decidir qué hacer con dos líneas de productos que están luchando - la línea exterior de los zapatos para caminar y la colección femenina. En términos más generales, las furgonetas se ...Starting at €8.20
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Cambridge NanoTech (Spanish Version)
Yang, Woodward; Kiron, DavidCase HBS-618S03Service and Operations ManagementNanotecnología Cambridge (CNT) es un ejemplo interesante de cómo se utilizó un proyecto de investigación universitaria con éxito para construir un negocio a pequeña escala que diseña y fabrica equipos de investigación para una nueva clase de reacciones químicas llamada capa de deposición atómica (ALD). El modelo comercial de CNT es particularmente interesante ya que los investigadores universitarios / fundadores desarrollaron un producto que esta...Starting at €8.20
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TH!NK: The Norwegian Electric Car Company (Spanish Version)
Lassiter, Joseph B.; Kiron, DavidCase HBS-809S09EntrepreneurshipPara maximizar su eficacia, los casos de color deben imprimirse en color. El 1 de agosto de 2007, plano de 61 años de edad, Jan-Olaf Willums' estaba volando a lo largo de la costa de Groenlandia en su espalda manera de Noruega después de intensas discusiones con varios inversores de capital riesgo de EE.UU. prominentes, entre ellas Kleiner Perkins y Rockport Capital Partners, unos invertir en un plan para acelerar la entrada de la compañía en el ...Starting at €8.20
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Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL) (Spanish Version)
Leonard, Dorothy; Kiron, DavidCase HBS-604S24Service and Operations ManagementJet Propulsion Laboratory (JPL) se enfrenta a una grave pérdida de conocimiento - tanto por la "más rápido, mejor, más barato" mandato para misiones a Marte y desde el retiro del personal clave. Un sistema de gestión del conocimiento extenso de la NASA / JPL incluye mecanismos formales de captación de conocimientos tales como páginas web y manuales digitalizados y los informales tales como la narración. Los primeros son mucho más fáciles de obten...Starting at €8.20
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A Brief Literature Review (Spanish version)
Goldberg, Lena G.; Kiron, DavidCase HBS-318S14StrategyThis note discusses competing theories of governance in family-owned firms and focuses on agency theory, stewardship theory and the sociological concept of embeddedness.Starting at €8.20
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Aquion Energy
Eisenmann, Thomas R.; Kiron, DavidCase HBS-811047-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market?Starting at €8.20
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Gene Patents (A)
Hamermesh, Richard G.; Kiron, David; Andrews, PhillipCase HBS-811089-EEntrepreneurshipIn March 2010, U.S. District Court Judge Robert Sweet overturned 30 years of legal precedent and ruled that unaltered human genes could not be patented. This case reviews patent law and how it relates to our increasing knowledge of the Human Genome. The case issues deal with the potential implications of Judge Sweet's decision for biotechnology entrepreneurs and investors.Starting at €8.20
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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCase HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Starting at €8.20
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Predictive Biosciences
Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Kiron, DavidCase HBS-811015-EEntrepreneurshipA small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.Starting at €8.20
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1366 Technologies
Lassiter, Joseph B.; Nanda, Ramana; Kiron, DavidCase HBS-810005-ETo maximize their effectiveness, color cases should be printed in color. Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and perhaps a less operatio...Starting at €8.20