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Saudi Aramco and Corporate Venture Capital
Fuller, Joseph B.; Rhodes-Kropf, Matthew; Burbank, NathanielCase HBS-816068-EEntrepreneurshipSaudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the fund be structured, as a fully independent, venture capital partnership or as a business unit? How should it be governed, and how should the investment committee function? Could mec...Starting at €8.20
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Shell: A Company of Opportunity
Fuller, Joseph B.; Moloney, EmerCase HBS-320025-EThe Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as 'Opportunity Owners' and employees, or 'Opportunity Seekers', to browse these statements of need and engage when they had interest and availability. The premise was that the commitment would be no more than 20% of an employee's time, and could be much less, but it would be highly transparent. The Opportun...Starting at €8.20
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Canibal-Play It Green!
Cespedes, Frank V.; Fuller, Joseph B.; Labruyere, Tonia; Corsi, ElenaCase HBS-319089-EIn 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine's digital display, while disposing of their beverage containers and earning coupons or other rewards. The machine could also display advertising or serve as a communication tool. In 2016, the company's new machine, the i3, had more potential than earlier models, due to enhanced reliability...Starting at €8.20
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GenapSys: Business Models for the Genome
Hamermesh, Richard G.; Fuller, Joseph B.; Preble, MatthewCase HBS-814050-EEntrepreneurshipGenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive-potentially costing just a few thousand dollars-and smaller than other sequencers, many of which were large devices costing tens of thousands or hundreds of thousands of dollars. GenapSys' device, named GENIUS, could also quickly genera...Starting at €8.20
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Care Economy in the U.S. (Primer)
Fuller, Joseph B.; Kerr, William R.; Raman, Manjari; Kreitzberg, CarlCase HBS-820027-ELeadership and People ManagementThis case describes how caregiving responsibilities influence American employees, firms, and the broader economy. It details how sociodemographic trends in the late 20th century transformed the way that Americans balance their personal and professional lives, analyzing changes such as the evolving role of women in the economy, the rise of non-traditional households, the increasing cost and complexity of healthcare, and the aging and ailing of the...Starting at €8.20
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CareerWise Colorado
Abdelal, Rawi; Fuller, Joseph B.; Preble, MatthewCase HBS-319001-EEntrepreneurshipCareerWise Colorado (CWC) is an organization that equips high school students with the skills to build successful careers through apprenticeships. Founded in 2016, the young organization has attracted interest from different groups and civic leaders from across the U.S., some of whom want to replicate CWC's model, and others who want CWC to bring and then operate its program in their localities. Noel Ginsburg, CWC's founder and CEO, and Ashley ...Starting at €8.20
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Corporate Transformation at Merck KGaA, Darmstadt, Germany
Fuller, Joseph B.; Edmondson, Amy C.; Beyersdorfer, Daniela; Labruyere, ToniaCase HBS-319072-EWhen Stefan Oschmann became CEO and Chairman of the Executive Board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The restructuring and portfolio overhaul led by Oschmann's predecessor Karl-Ludwig Kley since 2007 had been approved by the Merck founding family in its 13th generation, which still owned the ma...Starting at €8.20