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Pronto Wash: Lavando los coches del mundo a ritmo de tango
Martinez-Jerez, F. Asis; Miller, Katherine M.Case HBS-108S09Knowledge and Communicationgestión ProntoWash considera si la franquicia y cuadro de mando integral podrían ser combinados para ayudar a los empleados de cara al cliente proporcionan un servicio consistente en todo el mundo y la información de captura de gestión pertinente. En 2007, ProntoWash, una empresa internacional de lavado de automóviles con sede en Argentina, estaba planeando para un rápido crecimiento throug una combinación de operaciones propias y franquiciadas. ...Starting at €8.20
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ProntoWash: Washing the World's Cars to a Tango Beat
Martinez-Jerez, F. Asis; Miller, Katherine M.Case HBS-108037-EProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash company based in Argentina, was planning for rapid growth throug a combination of owned and franchised operations. CEO Sergio Kompel needed to fina a performance management system tha...Starting at €8.20