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IKEA in Saudi Arabia (C)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCase HBS-116017-EAccounting and ControlSupplement to case 116015. A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics content that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose...Starting at €5.74
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The Maggi Noodle Safety Crisis in India (C)
Ramanna, Karthik; Kak, RadhikaCase HBS-116038-EFinanceThe local government in Delhi has ordered a ban on Nestl 's flagship product in India - Maggi Noodles, citing excessive lead content per government lab tests. Nestl disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and amongst Nestl 's customers, and Maggi sales begin to plummet. Other local governments and India's federal food-safety regulator a...Starting at €5.74
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IKEA in Saudi Arabia (A), (B), (C), Teaching Note
Ramanna, KarthikTeaching Note HBS-116062-ETeaching note for cases 116015, 116016, and 116017.Starting at €0.00
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The Maggi Noodle Safety Crisis in India (A), (B), and (C), Teaching Note
Ramanna, KarthikTeaching Note HBS-116049-EAccounting and ControlTeaching note for cases 116013, 116014, and 116038.Starting at €0.00
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IKEA in Saudi Arabia (A)
Ramanna, Karthik; Lenhardt, Jerome; Homsy, MarcCase HBS-116015-EStrategyA Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own cStarting at €8.20