This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Neck & Neck: Leveraging the Club Neck Information, Teaching Note
Martinez-Jerez, F. Asis; Bol, Jasmijn; Ittner, Christopher D.Teaching Note HBS-111112-EAccounting and ControlTeaching Note for 111112.Starting at €0.00
-
Neck & Neck: Leveraging the Club Neck Information
Martinez-Jerez, F. Asis; Miller, Katherine; Ittner, Christopher D.; Bol, JasmijnCase HBS-109070-EAccounting and ControlCommercial Director Prado wonders how to leverage the loyalty card information to prepare the Fall 2008 budget. The case discusses the value of subjective and objective information for profit planning purposes. Spanish children's apparel retailer Neck & Neck uses loyalty card information for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit planning...Starting at €8.20