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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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Keurig and Green Mountain Coffee Roasters
Marshall, Paul W.; Eisenmann, Thomas R.; Ghosh, Shikhar; Barley, LaurenCase HBS-812101-EEntrepreneurshipProvides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures ...Starting at €8.20
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Proteus Biomedical: Making Pigs Fly
Hamermesh, Richard G.; Barley, Lauren; Graham, Ginger L.Case HBS-809051-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is currently considering a number of licensing and business development deals and must choose which one(s) to pursue.Starting at €8.20
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Adobe Systems: Working Towards a "Suite" Release (A)
Thomas, David A.; Barley, LaurenCase HBS-409014-ELeadership and People ManagementThe case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program manager at Adobe and responsible for coordinating the integration of her business unit's product-Device Central-in Creative Suite 3. Murray is copied on an email that warns the Device...Starting at €8.20
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Adobe Systems: Working Towards a "Suite" Release (B)
Thomas, David A.; Barley, LaurenCase HBS-409015-ELeadership and People ManagementThe case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program manager at Adobe and responsible for coordinating the integration of her business unit's product-Device Central-in Creative Suite 3. Murray is copied on an email that warns the Device...Starting at €5.74
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Reinventing Adobe
Gupta, Sunil; Barley, LaurenCase HBS-514066-EMarketingBy 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within a few weeks thousands of consumers signed petition complaining against this decision. Should Adobe reverse its decision? More generally, w...Starting at €8.20
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PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCase HBS-812033-EEntrepreneurshipPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Starting at €8.20
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PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCase HBS-815S05Entrepreneurshipindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Starting at €8.20
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EFI, Inc. (B)
Godes, David B.; Barley, LaurenCase HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Starting at €5.74