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PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCase HBS-812033-EEntrepreneurshipPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Starting at €8.20
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PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCase HBS-815S05Entrepreneurshipindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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EFI, Inc. (B)
Godes, David B.; Barley, LaurenCase HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Starting at €5.74
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Edison Schools, Inc.
Eisenmann, Thomas R.; Barley, LaurenCase HBS-813113-EEntrepreneurshipEdison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public offering and, eventually, through its decision to execute a management buy-out to exit the public market. Explores at the corporate level the tension between Edison's effort to gener...Starting at €8.20
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCase HBS-510120-EThis case supplements the "Flying J (A)" case.Starting at €5.74
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People Express Airlines
Eisenmann, Thomas R.; Barley, LaurenCase HBS-812134-EEntrepreneurshipRecounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal hierarchy.Starting at €8.20
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Code.org
Kim, John Jong-Hyun; Barley, Lauren; Ciechanover, Allison M.Case HBS-317008-EThe case explores Hadi Partovi's mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch of not-for-profit, Code.org, and its well-known awareness building event entitled "The Hour of Code." The case provides students the opportunity to consider the organization's mult...Starting at €8.20
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EFI, Inc. (C)
Godes, David B.; Barley, LaurenCase HBS-508046-EMarketingThis is a follow-on case to EFI, Inc. (A) and (B). It reports on the sales force's response to the new plan and provides some data as to their performance in the quarters immediately following the implementation of the new plan.Starting at €5.74
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Flying J (A)
Deshpande, Rohit; Barley, LaurenCase HBS-508074-EMarketingThe largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether to increase its price of diesel fuel.Starting at €8.20