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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714016-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €5.74
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Terumo (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508070-EMarketingTo maximize their effectiveness, color cases should be printed in color. This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's "Medical Pranex," a unique facility offering training and meeting space for doctors and nurses.Starting at €5.74
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Carlyle Japan (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508094-EMarketingThis is a supplement to the (A) and (B) cases. It documents the shift in Carlyle's networking strategy. The firm decreased its focus on building contacts in commercial banking an increased instead the focus on building more contacts with industry directly.Starting at €5.74
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Vodafone in Japan (C)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCase HBS-711470-EStrategyAn update to Vodafone cases A and B, describing Softbank's acquisition of Vodafone and its performance in Japan.Starting at €5.74
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Astroscale, Space Debris, and Earth's Orbital Commons
Weinzierl, Matthew C.; Acocella, Angela; Yamazaki, MayukaCase HBS-716037-EEconomicsAn engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold-some would say quixotic-quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a serious threat to a vast array of critical satellites and, thereby, both the modern information economy and the future of human activities in space. Frustrated at what he saw as far t...Starting at €8.20
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Dongfeng Nissan's Venucia (A)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714014-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €8.20
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Dongfeng Nissan's Venucia (B)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714015-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €5.74