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Gilead: Hepatitis-C Access Strategy (A)
Rangan, V. Kasturi; Rangan, Vikram; Bloom, David E.Case HBS-515025-EGilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the disease. The company had earned accolades for its work in HIV/AIDS, where its innovative medicines now accounted for 60% of all patients on Anti-Retroviral (ARV) medicines. Much of thi...Starting at €8.20
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Gilead: Hepatitis C Access Strategy (B)
Rangan, V. KasturiCase HBS-515044-EWhile the Gilead: Hepatitis-C Access Strategy (A) case (515-025) poses questions on what the company should do with respect to hart hit countries like Egypt and India, this (B) case provides the answer. In both cases, the company chose to pursue a proactive strategy to enable access at affordable prices.Starting at €5.74
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Equitas Microfinance (C): Advent of Regulation
Narayanan, V.G.; Rangan, V. Kasturi; Muthuram, VidhyaCase HBS-113006-ESupplement for case 510104Starting at €5.74
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Atlas-Copco (C): El episodio del conflicto
Rangan, V. KasturiCase HBS-509S23MarketingDescribe la respuesta de la empresa a otros problemas con un distribuidor.Starting at €5.74
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Gilead: Hepatitis-C Access Strategy (A) and (B), Teaching Plan
Rangan, V. KasturiTeaching Note HBS-520063-ETeaching plan for cases 515025 and 515044.Starting at €0.00
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General Electric Plastics: Organización de la Función Comercial
Rangan, V. Kasturi; Michael, Steven C.Case HBS-505S18MarketingDescribe el rápido crecimiento de General Electric Plastics de durante la última década a un (ventas) compañía de $ 5 mil millones. Se describen las transiciones de organización de acompañamiento. La tarea es diseñar una organización de marketing para la próxima década debido a los cambios de mercado previstos.Starting at €8.20
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Sustainability at Siemens
Rangan, V. Kasturi; Edmondson, Amy C.; Beyersdorfer, Daniela; Moloney, EmerCase HBS-514026-EKnowledge and CommunicationDescribes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward.Starting at €8.20