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DKSH in 2011
Burgelman, R; , Ludescher, MCase SGSB-SM204-EStrategyThe case describes the history and transformation of DKSH, a privately-held global trading company headquartered in Zurich, Switzerland, that has been doing business in the Far East for some 150 years. The case focuses on the efforts of CEO Joerg Wolle since 1999 to bring together several independent family-owned Swiss-based trading houses under one corporate roof and to transform successful but steady old-fashioned trading houses into a new type...Starting at €8.20
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DKSH in 2012: Preparing for Continued Rapid Growth
Burgelman, R; , Ludescher, MCase SGSB-SM204B-EStrategyThe case discusses the post-IPO strategies, opportunities and challenges for Swiss global trading company DKSH, the leading market expansion (MES) provider with a focus on Asia. DKSH was well positioned to capitalize on three key MES industry trends: 1) Asia as the growth market per se, driven by the thriving middle classes of the emerging economies, 2) growing inner-Asian trade, and 3) the tendency of companies to outsource, stemming from the c...Starting at €8.20
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DKSH in 2011 and 2012 - Teaching note
Burgelman, R; , Ludescher, MCase SGSB-SM204TN-EStrategyThe case discusses the post-IPO strategies, opportunities and challenges for Swiss global trading company DKSH, the leading market expansion (MES) provider with a focus on Asia. DKSH was well positioned to capitalize on three key MES industry trends: 1) Asia as the growth market per se, driven by the thriving middle classes of the emerging economies, 2) growing inner-Asian trade, and 3) the tendency of companies to outsource, stemming from the c...Starting at €8.20