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The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-2510-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey researcStarting at €8.20
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Organizing for International Growth (Spanish version)
Bartlett, Christopher A.; Winig, LauraCase HBS-413S12StrategyIn July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on his organization, a divide forming between Kent's core business and its growth markets, and a global recession looming, Morales knows this time his plan has no room for error.Starting at €8.20
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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In the Crossfire: Guns, Legislative Leadership and Recall Politics in Colorado
Winig, Laura; King, DavidCase HBS-KS1123-EEconomicsIn 2013, democratic Colorado state senators John Morse and Angela Giron were recalled from office in the wake of a successful recall campaign launched by grassroots groups angered by the senators' support for newly-enacted gun control legislation. After Morse and Giron were recalled, Democrats retained a one-seat majority in the Senate. Some critics thought Morse should have anticipated the recall election result and resigned while others express...Starting at €8.20