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Search results
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Hunley, Inc.: Casting for Growth, Teaching Note
Quelch, John A.; Kindley, James T.Teaching Note HBS-919502-EMarketingTeaching note for case 919501.Starting at €0.00
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Brannigan Foods: Strategic Marketing Planning, Teaching Note
Quelch, John A.; Kindley, James T.Teaching Note HBS-913546-EMarketingTeaching Note for Product #913545.Starting at €0.00
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Olympic Rent-A-Car U.S.: Customer Loyalty Battles
Deighton, John; Kindley, James T.Case HBS-913568-EMarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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The Writing Implements Division of U.S. Home (Spanish version)
Cespedes, Frank V.; Kindley, James T.Case HBS-916S08MarketingThe Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a result of various discounts, allowances, and other off-invoice deals. She is now considering a move away from these discounts in favor of Market Development Funds (MDF), which would be ...Starting at €8.20