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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Quelch, John A.; Beckham, HeatherCase HBS-4240-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP,...Starting at €8.20
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Clean Edge Razor: Splitting Hairs in Product Positioning
Quelch, John A.; Beckham, HeatherCase HBS-4249-EMarketingAfter three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall,...Starting at €8.20
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Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-412S37MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP,...Starting at €8.20
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Peak Sealing Technologies' Product Line Extension Dilemma (Spanish version)
Dolan, Robert J.; Beckham, HeatherCase HBS-916S04MarketingPeak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to co...Starting at €8.20
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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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Power, Office Politics and a Career in Crisis (Spanish version)
Sasser, W. Earl, Jr.; Beckham, HeatherCase HBS-210S13Leadership and People ManagementTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the ...Starting at €8.20
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Splitting Hairs in Product Positioning (Spanish version)
Quelch, John A.; Beckham, HeatherCase HBS-412S20MarketingAfter three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall,...Starting at €8.20
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Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Starting at €0.00
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Culinarian Cookware: Pondering Price Promotion
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4058-EMarketingTeaching Note for 4057.Starting at €0.00
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Marie Jackson: Revitalizing Renfield Farms, Teaching Note
Mayo, Anthony J.; Beckham, HeatherTeaching Note HBS-915556-ELeadership and People ManagementTeaching note for case 915555.Starting at €0.00