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TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial
Beer, Michael; Yong, SunruCase HBS-2184-ELeadership and People ManagementWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar proStarting at €8.20
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Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry
Beer, Michael; Vargas, IngridCase HBS-4360-ELeadership and People ManagementIn 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun to lose market share along with its status as the top player. The CEO, concerned about several problems that may have contributed to this decline, engages an organizational develop...Starting at €8.20
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Cracking the Code of Change (Spanish version)
Beer, Michael; Nohria, NitinArticle HBS-R00301Leadership and People Managementthe goal is to build and strengthen corporate culture. Most companies focus purely on one theory or the other, or haphazardly use a mix of both, the authors say. Combining E and O is directionally correct, they contend, but it requires a careful, conscious integration plan. Beer and Nohria present the examples of two companies, Scott Paper and Champion International, that used a purely E or purely O strategy to create change--and met with limite...Starting at €8.20
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Conflict and Communication on Project Aerial (Spanish version)
Beer, Michael; Yong, SunruCase HBS-210S18Leadership and People ManagementWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing p...Starting at €8.20